Are you really delivering value, or just creating reports?
There are a lot of people who can claim they provide analytics, insights, campaign wrap-ups, or whatever else. Most times, though, what they really do is just make reports. The problem is, just cranking out a report, whether you're still using Excel or creating dazzling infographics, doesn't necessarily translate into actionable insights. When you provide insights, you're telling the story behind the numbers - WHY they went up or down and WHAT you can do about it - versus just grinding out that same old collection of lifeless numbers and charts.
It's not that we don't want to share actionable insight. It's that we're often under-resourced, already snowed-under with other work, or just don't have the expertise to pull the insights out of the complexity.But, when we're only able to provide operational reporting we're not able to do the work that REALLY MATTERS. The work of improving our marketing efforts.
To begin to pull ourselves out of this rut, we must start asking ourselves what we NEED TO UNDERSTAND to drive our business forward.
It's very different to provide a weekly rundown of the sheer number of leads you generated versus knowing exactly how many QUALITY leads you generated. Defining and calculating a lead quality metric, for example, can help you make media buying and creative decisions, determine if your Social efforts are delivering ROI and know if your mobile site is worth investing in.
Most clients we work with are severely under-resourced in marketing measurement + optimization. This was a problem when digital marketers were buying search terms, running banner ads and trying to optimize their websites. This is an even bigger problem now that mobile and social have exploded and the complexity and dynamism of each channel expands.
We're the last independent vendor in the space. We're not looking to sell you search ads or enterprise consulting or web design software. We're solely focused on developing and delivering the innovative tools you need and sharing the industry-leading expertise we have to help you to prove - and improve - your digital marketing success.
Unified Digital Marketing Performance
Maximizing Returns on Digital Marketing Campaigns
Read the Whitepaper
Customer Stories
Webtrends On Demand for Sharepoint Grows Siemens Engagement, Readership
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Principal Funds Trades Spray-and-Pray for Real Campaign Measurement
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New Look at Blue Shield of California Data Improves Service, Lowers Cost
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Expertise
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Customer Experience Management
Digital marketing success has always been elusive, but with the rapid emergence of new touch points in mobile and social media, the challenge has grown exponentially and results are being redefined. |
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Forrester Wave Report
Webtrends, noted in the report as the "last major independent enterprise web analytics vendor," provides complete digital analytics for users across the enterprise and across channels. |
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Picking up the Pieces On-Demand Webinar
View the on-demand webinar. Forrester Research and Webtrends share the secrets of marketing in a fragmented digital world. |
Genius Feed
- Big Data's Impact in the World - New York Times // The New York Times
- Apple's quarterly product sales visualized // frncs.co
- Industry Statistics - Digital marketing budgets in the U.K. will get a boost this year - Internet Retailer // Thad Rueter
- Marketing Intuition: Which PPC ad produced more conversions? // Paul Cheney
- 33% of retailers now run a mobile channel // Mobile Commerce Daily
Products + Services to Consider
You need a partner with the right products, people and expertise to ensure your success. Below are our products + services specific to web marketing.
Analytics™Our measurement and analysis platform for understanding digital media, website, social, mobile and SharePoint performance. Includes Mobile Analytics and Facebook Analytics Learn more about Analytics |
Reinvigorate™Understand how visitors are using your website in real time, and make it better Learn more about Reinvigorate |
Optimize™Our next generation platform for A/B and multivariate testing + on-site targeting Learn more about Optimize |
Digital Marketing OptimizationStrategic consulting, enablement, program development and analysis across digital marketing channels Learn more about DMO |
Analytics Maturity Model
1
Website Analytics
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Manual Improvement
Website Analytics + Manual Improvement
- Establish Key Performance Indicators (KPIs). Focus on what matters most
- Begin with visit-level insights
- Focus on KPI reporting and key stakeholder dashboards
- Leverage external expertise to drive initial implementation, reporting, analysis and improvement recommendations
2
Siloed Digital Analytics
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Testing
Siloed Digital Analytics + Testing
- Apply measurement + improvement practices within each digital channel: Mobile, Social + Web
- Begin A/B/n and multi-variate testing (see Optimization solutions for detail)
- Expand measurement + optimization expertise to include Mobile, Social and testing
3
Unified Digital Analytics
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Optimization
Unified Digital Analytics + Optimization
- Integrate digital marketing data into enterprise systems with a focus on visitor-level metrics
- Expand data visualizations and analysis. Competitive insights live at the intersection of key data sets
- Integrate testing, targeting and personalization into all digital marketing efforts
- Commit to a dedicated center of excellence around measurement and optimization across all digital channels
Increase the Return on your Digital Investment
As your web measurement + optimization efforts mature the return on all your web investments increase exponentially. Click on each stage to learn more about how each step leads to higher returns.
Analytics Maturity Phases
