The 5 Dont's of Facebook Marketing

Justin Kistner, Director of Social Products at Webtrends

Everybody wants their brand to be on Facebook, but just because you have a fan page doesn't mean you're using it correctly. Here's a few tips to take into consideration before building your next campaign.

  1. Don't focus on fan acquisition
  2. Don't think of your wall as Twitter or a Blog
  3. Don't miss out on advertising
  4. Don't forget about your website
  5. Don't listen to naysayers
For more tips see all social blog posts

Facebook Marketing: Takeaway Tips to Help You Make Sense of the Madness

Andrea Cook, Owner iHeart Green Media

Social is the number one online activity for the past two years, it is also the fastest growing online activity followed by games, then email. Facebook marketing is the rebirth of direct mail and it requires a sophisticated approach. Here is the beginning of a copious amount of facts, tips, trends and whatnots to consider that will help make your life more manageable.

Fact:
What are the main drivers that bring new fans to your page? 75% of fans come from an invitation or an ad, 59% from a friend and 49% from search.

TREND:
An average of 7 hours per month are spent on Facebook activity, giving Facebook the highest levels of traffic than any other search, social, game or other stand alone site.

WHATNOT:
Facebook marketing is all about brand strategy. Facebook marketing basic truth: Get the people who already love you to share the love. When in doubt, go to the brand roots.

Interesting? Read the whole series

Customer Stories

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Qtel’s Virgin Mobile Service uses Social Media Accelerator

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Expertise

Ads for Fans

Get more valuable fans. People buy 36% more after they become your Facebook fan.
Running Your Social Media Command Center

Utilize moderation, automation and performance management of your Facebook fan page to boost engagement and fuel sales.
Get Viral! A Guide to Developing Facebook Campaigns

It makes sense that marketers are rushing to build a 'social' presence on Facebook. Not only are consumers spending more time there, but Facebook users are also extremely engaged with both friends and brands, sharing activities and interests sometimes multiple times a day. So, where do you begin?

Genius Feed

Social Media Pillars

Social Media marketers are struggling with the tools and expertise it takes to leverage emerging platforms. Here's a very easy way to think about the key tactical pillars within Social and the tools and expertise you need to succeed.

Customer Service
+
Public Relations

Listening + Responding

Share of Voice + Sentiment

  • Monitor brand and competitor mentions
  • Respond to inquiries, assist customers
  • Grow share of voice and improve sentiment
  • Uncover marketing and product opportunities

Community Building
+
Management

Publishing, Moderation
+
Amplification

  • Establish brand destinations + build communities of fans
  • Engage fans + drive sharing
  • Amplify messaging, content and thought leadership

Performance
Social Marketing

Ads, Apps
+
Analytics

  • Drive conversions with targeted ads and engagement + content apps
  • Measure acquisition, conversion and retention efforts
  • Optimize marketing performance

Products + Services to Consider

You need a partner with the right products, people and expertise to ensure your success. Below are our products + services specific to social media marketing.

Social

A performance social marketing suite that is easy to use. Includes Facebook page management, our Apps studio and integrated measurement

Learn more about Social

Ads

World class paid search and Facebook advertising management and optimization

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Social Media Optimization

Strategic consulting, program and app development for social media marketers

Learn more about SMO

Next Steps

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