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SharePoint for Internet

White Paper

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Advancing Your Digital Marketing Strategy with Webtrends Analytics

Learn how to inform your integrated marketing strategy with data from all of your digital properties.

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Uncover your website data, improve your ROI—with SharePoint for Internet.

SharePoint’s not just for your Intranet. You can use it the way large brands do, too: to create unique online experiences that can be deployed quickly, and to effectively measure the results. Site usage, customer behaviors, areas in need of optimization—Webtrends for SharePoint Internet measures and reports on all of these essentials. You’ll have a comprehensive view of navigation, usability, content effectiveness and onsite search across one large site or several global ones. It’s data that reveals what engages customers—and keeps them coming back.

Work with a Microsoft-Preferred Analytics Solution for SharePoint

Native Microsoft analytics are insufficient when you need to demonstrate ROI, so we worked closely with Microsoft teams to create a smarter solution. Today Microsoft uses Webtrends for SharePoint, and recommends it to customers for analytics, segmentation, testing, and personalization.

What customers are doing online is paramount to the success of our business. Webtrends helps us view, track and measure activity, which helps us improve the services we provide.

John Bentley
Digital Development Marketing Manager, Incisive Media

Here’s how SharePoint for Internet helps you with Enterprise Measurement:

  • Extensive data collection
    Includes visitor behavior, content engagement and usability. Reports on sites, content areas, navigation and breadcrumbs, conversion scenarios, lists, social actions, Web Part views and onsite search behavior.
  • Cost-effective
    A Software-as-a-Service (SaaS) solution, so there’s minimal impact on development or IT staff. Automated data collection and analysis across the entire global environment saves time and money.
  • Data marketers can use
    Understand how to more effectively engage and retain customers, improve customer experiences, prove ROI and tie marketing initiatives back to business objectives.
  • Reporting
    You’ll have access to a variety of reports, with no additional configuration required. You can also use simple custom reporting to broaden your analysis.