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SAP Integration

SAP Dashboard

SAP Dashboards

See reports tailored to SAP commerce

View the SAP web channel on your dashboard, with reports on checkouts, products, categories and customer service interactions.

Transform your customer shopping experience with SAP and Webtrends

Let data be your guide as you create great online shopping experiences for your customers. Webtrends for SAP Web Channel Experience Management seamlessly adds our powerful multi-channel analytics to your SAP solution, so you can collect data about everything from campaign effectiveness, sales, shopping cart behavior and customer support scenarios. You’ll have a new perspective—one backed by measured results, not guesswork.

A fast, easy way to see what works and what doesn’t.

Customized for SAP and easily deployed, our solution starts data collection tagging upon activation. It takes just a few clicks to get started, no configuration required. Within minutes, you’ll start gathering data you can view in a highly visual infographic-style data presentation that’s easy to understand.

FAQ: Am I ready for Analytics?

Once data starts coming in, you have to have a plan for it. Follow three steps to help your analytics work for you:*

  • 1) Set objectives
  • 2) Create metrics linked to those objectives
  • 3) Use metrics to understand what kind of data you’ll need.

*The 2012 BRITE/NYAMA Marketing in Transition Study, Columbia Business School

With Webtrends for SAP Web Channel Experience Management you can:

  • Measure user behavior to understand the best way to improve customer experiences.
  • Gain insight into product sales, conversion funnels, campaign effectiveness and more.
  • Learn what engages customers.
  • Segment and score visitor behavior.
  • Integrate seamlessly with SAP CRM or ERP backend systems.

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy