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Streams for Travel

How Streams helps the travel industry increase ROI.

Content Relevance and Offers

  • Provide more relevant offers based on customers past history and current in-session browsing trends.
  • Enable better cross selling and bundling of travel related services such as Hotel/Flight/Car Rental.
  • Ability to track customer interest and travel-related purchases with inventory to ensure adequate supply.
  • Analyze customer behavior through the sales funnel to improve conversion.

Integration with the Webtrends Action Center platform

  • Power your visitor remarketing programs with in-the-moment data.
  • Quickly assess data and push relevant content out to customers while they’re still on your site.
  • Ability to send an email to customers dropping off in key checkout funnel points immediately. Learn more about Email Remarketing.

Drive Relevance and Engagement

  • Create social site linkages to create buzz for new travel offers and understand impact of those programs in real time.
  • Optimize offers and site experience to drive increased traffic.
  • Identify issues on the site as they happen.
  • Identify and communicate to customers the hot travel trends and destinations that people are talking about now.

Who uses Streams?

eCommerce Media & Publishing Travel

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy