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Streams for Media & Publishing

How Streams helps media and content publishers improve ROI

Drive Internal Engagement of Writers, Editors and Marketers

  • Create author-centric reporting to track web traffic of readers to all articles.
  • Track rising volume trends of key articles.
  • Understand which content is relevant and use that to drive greater relevance and engagement.
  • Enable Marketing Teams to interact with and track performance of your social media efforts.

Power your visitor remarketing programs.

  • Integrate easily with Action Center to react to customers in the moment.
  • Send relevant content into your marketing systems immediately.
  • Re-engage customers when they abandon your site. For example, you can send an email enticing them back within minutes. Learn more about Email Remarketing.

Content Targeting

  • Ability for the Editorial Staff to ensure the most popular news articles and fashions appear on the front page or receive premium placement.
  • Identify the top articles being shared in the social space as a means to gauge interest and drive traffic and ad dollars.

Ad Networks and On-Site Promotions

  • Enable publishing and advertising teams to view customer behavior and demographics on the site as it happens. Use that insight to drive traffic and inform your ad network system for higher revenue ads.
  • Improve the impact of targeting in Mobile, where there’s less ad space available on each device and click-throughs are defined by relevance.
  • Support real-time bidding networks by providing historical data with customer in-session data to increase relevance.
  • Create advertising opportunities for high-traffic news events and demonstrate success metrics in real time.

Hygiene and Monitoring

  • Track 404 errors on the site to ensure minimum impact of broken pages and links.
  • Track high bounce pages to identify improvement opportunities for optimization and design.

Who uses Streams?

eCommerce Media & Publishing Travel

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy