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Streams for eCommerce

How Streams helps e-Retailers drive higher conversions and increased sales

Drive Relevance and Engagement with customers

  • Analyze customer behavior through the check-out funnel to improve conversion.
  • Optimize offers and site experience to drive increased traffic and more shopping basket behavior.
  • Create an experience that brings the online and traditional store experience together.
  • Identify issues or variances from a baseline and address in real time.
  • Develop social site linkages to create buzz for new products and understand it instantly.

Understand trends as they happen (apparel and electronics especially)

  • View top products being viewed/placed in cart/purchased and where those customers were coming from.
  • Identify and communicate to customers the hot fashions and products that are running low on inventory to drive increased demand.
  • Create an interactive, as-it-happens social experience and understand which items customers are sharing/recommending.
  • See the popular fashions and styles that people are wearing today for fashion retail.

Action on Analytics

  • Convert the customer while they are on the site through more relevant offers. Leverage customer information and in-session behavior to convert more customers
  • Power your visitor remarketing programs when you integrate with Action Center. For example, when customers abandon the shopping cart, you can send an email enticing them back within minutes. Learn more about Email Remarketing.
  • Drive information back into your marketing ecosystem. /li>

Who uses Streams?

eCommerce Media & Publishing Travel

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy