Overcome Social ROI Challenges
With Help From A Team Of Experts
Proving social ROI doesn’t have to be difficult. With Webtrends Social Measurement you can create a strategy that maps a clear path from customer engagement to conversion in Twitter, YouTube and Facebook. It even includes a staff of experts who design and manage a measurement strategy just for you. They don’t just help you set up and leave. They stay with you and help you succeed.
View social measurement in the context of a larger digital intelligence strategy.
Our robust analytics makes it possible to measure anything—revenue, leads, engagements. Once you identify your goals and metrics and tie them back to your business objectives, our multi-channel dashboard tells the data story for you. You’ll see a unified view of all your site, mobile and social properties, so you can understand social adoption and your social media programs in the context of your other digital channels.
Did you know:
41% of more than 1,000 companies and agencies surveyed had ‘no return of investment figure for any of the money they had spent on social channels as of October 2011.’ — eConsultancy, State of Social Report, November 2011
Creating & Tracking Enterprise Social Business Value
How can you track data and prove real value with your social enterprise implementation? We’ll discuss measurement strategies and best practices.Find out more
On Demand Webinar
A Framework for Social Measurement
What’s in “The Social Media ROI Cookbook”? Author Susan Etlinger shares her findings and points your social marketing in the right direction.Watch it now
With Webtrends Social Measurement, you can:
- Measure key performance indicators and tie social marketing results to business goals.
- Scale easily and securely. There’s no limit to the amount of data you can collect. Social Measurement runs smoothly for any size company and adapts easily to volume fluctuations.
- Keep control of your data. It’s yours, not ours. Integrate social analytics into other marketing initiatives like email and CRM with no hassles, and make quick campaign adjustments easily.
- View results in consistent, easy-to-understand dashboards, reports and data visualizations.
At Canon Europe, engaging with our customers and providing them with relevant content is critical. Thanks to Webtrends, we were easily able to understand social data, identify the relative success of our activity on Facebook and make plans to build on that success.Rob McLaughlin
European Web Analytics, Canon Europe