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Social Measurement

Social Measurement

Overcome Social ROI Challenges
With Help From A Team Of Experts

Proving social ROI doesn’t have to be difficult. With Webtrends Social Measurement you can create a strategy that maps a clear path from customer engagement to conversion in Twitter, YouTube and Facebook. It even includes a staff of experts who design and manage a measurement strategy just for you. They don’t just help you set up and leave. They stay with you and help you succeed.

View social measurement in the context of a larger digital intelligence strategy.

Our robust analytics makes it possible to measure anything—revenue, leads, engagements. Once you identify your goals and metrics and tie them back to your business objectives, our multi-channel dashboard tells the data story for you. You’ll see a unified view of all your site, mobile and social properties, so you can understand social adoption and your social media programs in the context of your other digital channels.

Did you know:

41% of more than 1,000 companies and agencies surveyed had ‘no return of investment figure for any of the money they had spent on social channels as of October 2011.’ — eConsultancy, State of Social Report, November 2011

With Webtrends Social Measurement, you can:

  • Measure key performance indicators and tie social marketing results to business goals.
  • Scale easily and securely. There’s no limit to the amount of data you can collect. Social Measurement runs smoothly for any size company and adapts easily to volume fluctuations.
  • Keep control of your data. It’s yours, not ours. Integrate social analytics into other marketing initiatives like email and CRM with no hassles, and make quick campaign adjustments easily.
  • View results in consistent, easy-to-understand dashboards, reports and data visualizations.

At Canon Europe, engaging with our customers and providing them with relevant content is critical. Thanks to Webtrends, we were easily able to understand social data, identify the relative success of our activity on Facebook and make plans to build on that success.

Rob McLaughlin
European Web Analytics, Canon Europe

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy