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Heatmaps

View real-time customer activity in data visualizations.

Sometimes you need to make a marketing decision now, and detailed data results will just have to wait. Your choice can still be an informed one when you use Heatmaps, a fully-integrated feature of our Multi-Channel Analytics. Heatmaps applies a visual overlay to your web or mobile pages so you can identify real-time customer activity. Hotspots indicate where customer activity is most frequent, dark spots reveal the areas that attract less attention. At a glance, you can see where customers are converting right now.

Click data with no hassle, no limits.

You can easily access Heatmaps though the Analytics dashboard. It’s designed to scale, so you can apply it to as many domains or pages as you need. Test buttons, links, menus, widget positions and site layouts, and see within minutes what works and what doesn’t.

What counts as a conversion?

A conversion is any customer action deemed important by you. It can be a purchase, a form, a newsletter signup—anything you want to measure.

Heatmaps Makes it Possible for You To:

  • Present visitor behavior and site activity trends to non-technical audiences.
  • Make impactful decisions earlier.
  • Monitor conversions—and the lack of them.
  • Improve content availability and accessibility.
  • Analyze user behavior to improve information architecture.

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy