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Heatmaps

  • Watch a Video

    See how Heatmaps works.

    Where are customers converting on your site right now? Find hotspots fast with Heatmaps. At a glance, you can tell what’s working and what isn’t, and make informed decisions quickly.

    Watch the video now
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    Advancing Your Digital Marketing Strategy with Webtrends Analytics

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  • Heatmaps

    See how Heatmaps works.

    Gain deep insight into visitor activity across all your websites, and now Facebook apps too.

View real-time customer activity in data visualizations.

Sometimes you need to make a marketing decision now, and detailed data results will just have to wait. Your choice can still be an informed one when you use Heatmaps, a fully-integrated feature of our Multi-Channel Analytics. Heatmaps applies a visual overlay to your web or mobile pages so you can identify real-time customer activity. Hotspots indicate where customer activity is most frequent, dark spots reveal the areas that attract less attention. At a glance, you can see where customers are converting right now.

Click data with no hassle, no limits.

You can easily access Heatmaps though the Analytics dashboard. It’s designed to scale, so you can apply it to as many domains or pages as you need. Test buttons, links, menus, widget positions and site layouts, and see within minutes what works and what doesn’t.

What counts as a conversion?

A conversion is any customer action deemed important by you. It can be a purchase, a form, a newsletter signup—anything you want to measure.

Heatmaps Makes it Possible for You To:

  • Present visitor behavior and site activity trends to non-technical audiences.
  • Make impactful decisions earlier.
  • Monitor conversions—and the lack of them.
  • Improve content availability and accessibility.
  • Analyze user behavior to improve information architecture.