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Multi-Channel Measurement

Multi-Channel Measurement

Create a unified measurement strategy With Help from a Team of Experts

With consumers active in your mobile, social and online properties, it’s easy to feel overwhelmed by data. You can stay focused with Webtrends Multi-Channel Measurement, which includes a unified analytics dashboard that shows you customer activity across every digital channel. A team of Webtrends experts will help you interpret your results and transform them into a measurement strategy that’s right for you. This is more than analytics. It’s an all-in-one solution that helps you understand consumer behaviors so you can create relevant experiences for all of your customers.

Use less guesswork, get more customers.

Technologies may be new and ever-evolving, but some things never change. You need to invest to attract customers to your brand. But you also need to justify the ROI of the digital investments. Our multi-channel analytics helps you with both. You get measurable data, and the ability to analyze it in a way that helps you create great experiences for customers in your digital channels.

Multi-Channel Analytics Makes it Possible To:

  • Increase digital conversions and revenue. A measurement strategy helps you create more relevant content to improve engagement with all of your customers.
  • Get a more thorough understanding of what motivates customers. A big-picture view of customer activity can reveal new relationships between your digital channels.
  • Work with experts dedicated to your success. We don’t just help you set up. We help design and manage a measurement strategy that can keep up with your changing marketing objectives, and your customers.
  • Scale easily and securely. There’s no limit to the amount of data you can collect. Multi-channel measurement runs smoothly for any size company and adapts easily when volume fluctuates in any digital channel.
  • Keep control of your data. It’s yours, not ours. Easily integrate analytics into your other marketing initiatives like email and CRM, and make campaign adjustments quickly.

Analytics 10 provides our organization with the ability to measure more of our marketing efforts than ever before – from our mobile applications in Japan to our main website to two of our Facebook pages – all in one easy-to-use dashboard.

Bill Gedwill
Director of Marketing, Logitech

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy