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Online Testing

Patented technology and a team of experts: The best formula to see what makes customers convert.

Online testing helps you identify what content compels your customers to act. It's insight you can use to continuously deliver experiences that drive customers to convert. Two features set the Webtrends approach to online testing apart. First: a dedicated team of optimization experts. They’ll work closely with you to create a long-term plan to help your business improve conversions. Next: our own patented technology, which you won’t find anyplace else. The SaaS MVT and AB testing platforms quickly provide insights into what customers like and don’t like. Together, the team and the technology reveal what content works best—and why.

Key benefits of the Webtrends testing approach include:

  • Ability to test throughout the customer journey, across web properties and digital channels.
  • Patented SaaS MVT technology gives you faster results.
  • A solution that’s focused on learnings and insights as well as conversion lift.

Did you know

When expectations are exceeded, 92% of customers are likely to repeat business.
Source: Forrester

With Webtrends content testing solutions, you can:

  • Use MVT or A/B testing to find the most effective content.
  • Easily deploy the solution with a single line of JavaScript, or our API.
  • Optimize across the campaign – including testing within email, social, and ads – with URL-based optimization
  • Get fast results that provide continuous insights and revenue lift.
  • Benefit from the hands-on expertise of a team dedicated to your business.
Backstage Access

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy