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Optimization for Travel


Optimize Their Experience. Drive Your Results.

“Webtrends Optimize team’s outstanding experience and consultancy approach allowed us to increase the number of online bookings of 7.09% in three months.”

Nicola Arnese, VP eCommerce | Alitalia

Read the Customer Story

Boost bookings when you connect with more travelers in social, mobile and online.

Now you can show potential customers the destinations or offers relevant to them—and do it across multiple digital channels. Webtrends Optimize makes it easy. With the ability to test multiple variations of content on your web site and mobile apps, this solution transform data into effective marketing strategies that improve customer experiences and encourage purchases. Optimize also includes a team of experts dedicated to your success. They’ll help you develop a custom testing strategy, manage the test process, and give you clear, detailed analysis of the results.

Your dedicated team is ready to help.

We understand: You don’t have time for a learning curve when it comes to your bottom line. Our full-service team manages everything for you:

  • Optimization Consultant – Your primary contact. Creates your strategy, does reporting.
  • Project Manager – Scheduling hourly tracking to stay on budget.
  • Creative Specialist – Develops assets for the campaigns.
  • Web Developer & QA – Build your assets and makes sure they work flawlessly.

FAQ: Do I really need a dedicated team to help me?

You can save time and maximize results. Our experts will develop your optimization roadmap, and provide development, QA, design and project management resources to ensure your success.

Here’s how Webtrends Optimize improves your conversions and your ROI:


See your digital sales process in a new light when you test to answer questions like: Where am I seeing the most abandonment? Which parts of my web site are prompting customer service calls? How can I simplify online booking? Use what you learn to improve the user experience, and watch your bookings and revenue go up.

Suggested use: A/B testing, multivariate, testing landing pages, testing across the buy flow.


Leverage the diversity of your customer base. From device type to geographic location to customers in your CRM, Webtrends lets you segment using both in-session and historical data, so you can tailor your messages and offers to your unique visitors.

Suggested use: Create meaningful segments for targeting using a combination of real-time and offline data.


Target specific offers and content to relevant segments of your site visitors. Content can appear through email providers, ad servers, or offer optimization systems.

Suggested use: Consistent messaging and cross-channel engagement. Attract customers in one digital property, and drive them to convert in another.

Who benefits from Conversion Optimization?

Retail Finance Travel

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy