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Optimization for Retail

Revolutionize customer experiences across every digital channel.

A great customer experience is at the heart of retail sales. Engaged customers buy more, return to your site more often, and are quicker to purchase when they visit. When you create meaningful connections across the customer lifecycle, you’ll generate more revenue for your business.

How we help

Powered by proven technology and the largest team of digital marketing experts in the industry, Webtrends offers the only solution that combines in-the-moment insights with historical and offline data. The result: the best possible experience for each customer, end-to-end, throughout the customer lifecycle.

Webtrends for Retail Playbook


Webtrends for Retail

Five ways to create a 1:1 digital shopping experience that improves your revenue. Learn new ways to connect with your customers in online, social, and mobile, and you can increase the value of every interaction.

Read it now

The Webtrends approach

Our expert services teams combine advanced targeting, testing, and measurement technologies to help you improve conversion rates. Here’s how:

  • Attract quality prospects through strategic search and ad campaigns.
  • Measure online behavior to identify key abandonment areas, pinpoint problems with customer flow, and discover real-time shopping trends.
  • Test and optimize content to deliver excellent customer experiences.
  • Segment and score customers based on behaviors as they happen and combined with historical online and offline data.

Webtrends Fact

We are the only company on the market who can measure in-session data the moment it happens and use that data to deliver a relevant experience to your customer—all in the same millisecond.

Who benefits from Conversion Optimization?

Retail Finance Travel

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy