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Social Enterprise

Discover the business value of your internal social networks.

“How do we measure social?” It’s usually a question you hear brands ask about their customer-facing social programs. But it applies to your enterprise social networks, too. Employees who can communicate and collaborate easily are happier, more productive employees—a benefit that resonates to your bottom line. Webtrends for the Social Enterprise gives you the analytics you need to measure what works and what doesn’t, so you can turn employee collaboration into real business value for your brand.

Understand the who, what and why behind employee use of social systems.

Measurement can give you a new perspective on your employees. When you understand the way they work, you can create a network that engages them, reduces employee churn, and inspires innovation. The result: more meaningful communication between employees, and between them and customers too.

From a content perspective, Webtrends has allowed us to see what employees are most interested in, which plays a huge role in the stories and news we publish on the intranet.

Amanda Nevels
Communications Manager, Siemens

Webtrends for the Social Enterprise makes it possible to:

Measure

  • The usage and collaboration of Enterprise Social Networks.
  • Across a wide variety of Enterprise Social Networks and CRM systems, through an open platform.
  • New points of interaction – employee to employee and employee to customer.

Identify

  • Power users and departments.
  • Social actions that result in improved communications and satisfaction.
  • The connection between internal engagement and collaboration back to business value.