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Collaboration Optimization

SharePoint for Intranets: Why Measurement is Critical to Success

New Webinar:

SharePoint for Intranets: Why Measurement is Critical to Success

Join Webtrends' Loren Johnson, and internationally recognized SharePoint guru, Mark Miller, for a discussion about how measurement delivers quicker ROI, quantifiable value, and proof of performance in a SharePoint environment.

Find out more

Discover the business value of your internal social networks.

“How do we measure social?” It’s usually a question you hear brands ask about their customer-facing social programs. But it applies to your enterprise social networks, too. Employees that can communicate and collaborate easily are happier, more engaged, and more productive — a benefit that resonates your bottom line.

Webtrends for the Social Enterprise gives you the analytics you need to measure how your knowledge workers collaborate, share, and discuss what’s important for them to better do their jobs. When you understand how they best work together and how to channel those connections toward efficiency and innovation, you can tailor your internal communications solutions to their strengths. The end result: more meaningful communications among employees, a surfacing of coveted content, expertise, and information, and overall improved engagement and positive impact the organization.

Webtrends has established strong partnerships with Jive, Sitrion (formerly NewsGator), Microsoft SharePoint and other internal communications and enterprise social providers to ensure easy integration and rapid time to value. Together, we can deliver a more engaged, collaborative and innovative workforce.

From a content perspective, Webtrends has allowed us to see what employees are most interested in, which plays a huge role in the stories and news we publish on the intranet.

Amanda Nevels
Communications Manager, Siemens

Webtrends for the Enterprise Social makes it possible to:


  • Take a data-driven approach to assessing enterprise social activity among employees
  • Understand how employees choose to share, discuss, and improve upon key company assets
  • Justify continued investment in enterprise social


  • Power users, departments, and discussions that get people involved
  • Social interactions that result in improved engagement, productivity and satisfaction
  • Connections between internal teams that drive value to the organization


  • Build strategies around baseline performance, tactical targets, and success metrics
  • Measure and optimize points of interaction between employees and partners, customers, and the community
  • Establish new points of employee interaction and link resulting internal engagement and collaboration to measurable business value

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy