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Facebook Campaigns

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On Demand Webinar

Ads for Fans are Facebook’s best kept secret

Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which makes them a much cheaper cost per click?

Watch it now

Create, measure and optimize your Facebook campaigns with an all-in-one solution.

When you set up a brand page on Facebook, the work has just begun. That page does more than enhance your brand’s digital presence—it supports your marketing initiatives and can drive real ROI. Think of Facebook as a catalyst that pushes customers toward your brand. You can guide their way and meet your social objectives when you create a plan with Webtrends. Our team helps design an all-encompassing approach that includes strategy, targeted ad buys, engaging Facebook applications and measurement to real ROI goals.

Remember: Apply the same marketing rules to social. Track conversions!

Align your Facebook campaign to your marketing goal, and stick to it. Your goal can range from fan growth to engagement to monetizing existing fans. Then you can track those actions and measure conversions for each of your campaigns.

Webtrends fact

Some of our customers using our Webtrends Performance Social Marketing best practices are getting cost per actions that are lower than search. You can, too.

Here’s how we help you create successful campaigns on Facebook:

  • Build your audience
    Through all of the various Facebook ad options, we target new fans through well- thought-out interest targeting and personas built with demographic and psychographics for fan acquisition.
  • Market to and monetize your fans
    Once we’ve built up your fan base, we create ads targeted to your Facebook fans. They’re segmented by geography, gender and age, and linked to an app that serves as a landing page. We also work closely with your social editorial team to create engaging posts we can promote, and that fans will want to share with their friends.
  • Measure and optimize
    Webtrends Analytics displays all of your Facebook campaigns, so you can easily identify which are driving sales, engagements and conversions.
  • Use cross-tracking for more thorough measurement
    Follow a Facebook visitor to another property to prove when Facebook campaigns drive customer searches that lead to a conversion.

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy