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Ad Spend Optimization

White Paper

White Paper

Advancing Your Digital Marketing Strategy with Webtrends Analytics

Learn how to inform your integrated marketing strategy with data from all of your digital properties.

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Optimize your ad spend to your business goals, with help from an expert team.

Simplify the way you manage your search and social ads. Webtrends Ads gives you the data you need to make smart choices, and includes a full-service team who will optimize your ad spend across Google, Yahoo!, Bing and Facebook. It’s the kind of end-to-end solution that puts you in the best position to focus on end conversions and maximize your ROI.

Partners in your success.

Our team of digital marketing experts will work with you to understand your customers, your market challenges, and the unique value proposition that you bring. It’s information we can use to design and manage a strategy that keeps up with your changing marketing objectives. Together, we’ll create solutions that deliver optimal results.

Testing tip: Create distinct variations 

If testing elements are too similar, you’ll get similar results—and less understanding about what compels your customers to act.

Here’s how Webtrends Ads can improve your efficiency and maximize results:

  • Improve campaign set-up
    Bulk editing across search networks saves time in campaign set-up and execution, so you can get your ads out there faster.
  • Create a more efficient workflow
    Bi-directional syncing with all of your networks allows you to identify and pick up the changes made by network account managers easily.
  • Best-in-class bidding
    Save time while maximizing performance with our fully customizable bidding algorithm. Instead of manually calculating bids and trying to adapt to ever changing market conditions, you can free up time to work on strategy.
  • Save time
    With features like automatic and dynamic keyword expansion, you can spend less time on managing tactics and more on strategy.
  • Test and target easily
    Use A/B copy testing plus easy integration with Webtrends Optimize for landing pages. It’s the best way to ensure you’re bidding on ads most likely to convert.

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy