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Campaign Optimization

Campaign Optimization

Analyze and Optimize Your Digital Advertising all in
One Solution

Once you set a campaign in motion in paid search and social channels, it’s like a living thing. You have to watch it, nurture it, and guide it to success. Webtrends offers solutions that help you do all that easily, no matter how big your business might scale. You can test, target and optimize your global ad spend across paid search and Facebook ads without losing sight of the business objectives your campaigns support.

Work with experts dedicated to your success.

We don’t just help you set up your Campaign Optimization solutions. We help with campaign strategy, keyword generation and expansion, reporting, creative, copy and performance reviews.

Tip: yes, some old marketing rules still apply in digital

Set a goal for your social campaigns so you can track actions and measure conversions against it. It can help you easily see what’s working and what’s not, and where to focus your budget.

Motorcycle Superstore
Motorcycle Superstore

“We experienced a 163% increase in Facebook sales using Webtrends’ Social Performance Marketing Team.”

Erick Barney, VP Marketing | Motorcycle Superstore, Inc.

Producing incredible results for only $.31 per fan!

Read the Customer Story

Here’s how Campaign Optimization Solutions help you:

  • Search Engine Marketing
    Create an efficient search strategy across tens of thousands of keywords and multiple networks. Get help with campaign, group, and keyword creative design and copy creation.
  • Facebook ads and campaigns
    Facebook optimization is easy with one interface that helps you target ads, set up rotations and keep track of budgets.
  • Ad-Spend Optimization
    Use the testing and targeting capability to understand what messaging works and what customers want in ads and landing pages, then adjust campaigns quickly.

Webtrends Analytics for Optimization

Analytics, heatmaps and your optimization strategy

Watch this webinar to learn:

  • Which Webtrends Analytics reports can help you determine which areas of your site to optimize
  • How to use Webtrends Heatmaps to find abandonment causes and problems in customer flow
  • Why your data insights should be the cornerstone to your optimization strategy