WebResults - Web Analytics Monthly Newsletter
WebTrends WebResults September 2008
New Seminar Series:
Learn how to Extend the Power of Analytics at WebTrends Connect 2008

WebTrends and other marketing leaders will visit seven U.S. cities this November to explain how to go beyond basic analytics to turn your web data into a strategic asset for your entire organization.

WebTrends Connect Seminar Series

At WebTrends Connect 2008, our annual seminar series, you can learn how to use open, standards-based technologies to gain the more holistic perspective that's needed to make strategic marketing investments and business decisions. Presentations will also focus on how to adopt a best-of-breed approach to marketing intelligence, as well as how to get more out of the marketing applications you already own.

The seminar schedule:
San Francisco Nov. 3, Parc 55 Hotel
Seattle, Nov. 5, Grand Hyatt, Seattle
Atlanta, Nov. 10, Ritz-Carlton
Dallas, Nov. 12, Four Seasons
Chicago, Nov. 13, Westin Michigan Avenue Hotel
New York, Nov. 17, Westin New York at Times Square
Boston, Nov. 19, Westin Copley
Learn More about the WebTrends Connect Seminar Series

 
Digital Marketing Insight:
Rules of Visitor Engagement Unchanged
by IE 8, Google Chrome


The introduction earlier this month of Internet Explorer 8 and Google Chrome has raised questions about how privacy settings in these new browsers might affect the collection of web analytics data. WebResults talked with WebTrends Product Manager Derek Fine to learn more about these new settings and how marketers can continue to build strong relationships with their customers online.

Read the Q&A with Derek Fine

Tip Corner

Improve Campaign Attribution
Tired of yesterday's download getting attributed in your campaign records to an e-mail you sent out two years ago? Campaign attribution parameters in WebTrends Analytics help you improve the accuracy of your campaign reporting.

Read step-by-step instructions

Improve Campaign Attribution


Tip Corner

Sign Up for New
Fall Lunch & Learn Webcasts

You could spend your lunch break at your desk perusing online auctions or out picking up your dry cleaning. Or you could get free, expert guidance from WebTrends technology experts and other industry leaders on how to optimize your online marketing.

We're betting you'll choose the latter option on Wednesdays this fall. Beginning October 1, we're launching the second season of our popular Lunch & Learn series. These free, hour-long webinars offer practical guidance on current marketing challenges and show how WebTrends and partner solutions can help you more effectively measure online campaigns, gain insight from online customer data and perform other marketing tasks.

October 1, 10am PDT
Improve Your SEM Results
October 8, 10am PDT
Create Bounce Rate Reports
October 15, 10am PDT
5 Common Mistakes in Paid Search
October 22, 10am PDT
Build Better Dashboards in Excel

Learn More about Fall Lunch & Learn
Events
SMX East
October 6 - 8
New York, NY
For more information
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eMetrics Marketing Optimization Summit
October 20 - 23
Washington DC
For more information
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Ad Tech
November 4 - 6
New York, NY
For more information

Training
Upcoming WebTrends Training Courses

WebTrends for Marketing Professionals

Ottawa, ON - Oct 28
London, UK - Nov 4
Portland, OR - Nov 5
London, UK - Nov 6
New York, NY - Nov 11
Frankfurt, DE - Nov 17
WebTrends for Technical Professionals I: Essentials
Portland, OR - Oct 20
Frankfurt, DE - Nov 10
London, UK - Nov 10
Los Angeles, CA - Nov 11
Ottawa, ON - Nov 18
London, UK - Dec 1
WebTrends for Technical Professionals II: Custom Reporting
Portland, OR - Oct 23
Frankfurt, DE - Nov 13
London, UK - Nov 13
Los Angeles, CA - Nov 14
Ottawa, ON - Nov 21
London, UK - Dec 11
WebTrends Certified Analytics Training Program
Portland, OR - Oct 20
Chicago, IL - Nov 3
New York, NY - Dec 8
Paris, FR - Jan 12
London, UK - Feb 2
WebTrends Certified Analytics Exam
Portland, OR - Oct 24
Washington DC - Oct 31
Chicago, IL - Nov 7
New York, NY - Dec 12
Paris, FR - Jan 16
London, UK - Feb 6
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WebTrends Careers

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