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Join WebTrends for this two-day event in Orlando, Florida and discover the latest developments in marketing analytics. The conference takes place October 24-25, and WebTrends customer training is available October 26-27.
Network with the experts.
Take a look at some of the speakers who will be sharing their secrets for online success, and find out what you'll learn at this one-of-a-kind event.
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Steve Mitgang
Senior Vice President, Advertising Platforms and Products, Yahoo!
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Steve Mitgang is Senior Vice President and General Manager of the global team leading the definition, creation and marketing of Yahoo!'s advertising products, platforms and services. In his keynote address, Steve will share insights from his 22 years of experience in general management, strategic planning, branding, product management and business development for some of the country's best-known brands, as well as enterprise software and Internet ASPs.
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Megan Burns
Senior Analyst, Forrester Research
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As a Senior Analyst at Forrester, Megan Burns' research focuses on two key areas. First, Megan studies how Web analytics-data about how customers interact with a web site-can help companies better understand their customers and deliver better customer experiences across multiple channels. Megan will leverage her expertise during her keynote to provide valuable insights for optimizing web initiatives across multiple industries.
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Greg Drew
President & CEO, WebTrends
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Greg Drew, President and CEO of WebTrends, is a 30-year veteran with fast-growing technology companies. He'll be sharing proven techniques to help businesses thrive in the changing world of marketing and web analytics with real-world scenarios from executives from global enterprises and WebTrends customers. In his keynote, you'll learn about the impact the fragmented media landscape is having on marketing—and how you can use the emerging discipline of Marketing Performance Management to get control.
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Bryan Eisenberg
CPO of Future Now, Inc.
Co-Founder, Web Analytics Association
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Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek best sellers: "Waiting For Your Cat to Bark?" and "Call to Action." Bryan will be conducting a workshop at the conference on conversion optimization, and he'll also be signing copies of his latest book for conference attendees.
As Chief Persuasion Officer of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.
WebTrends Conference: What You'll Learn
- Learn how to optimize WebTrends Analytics 8 for faster time to value and greater ROI
- Get improved results from your WebTrends solutions: better reporting capabilities, customization options, and integrated solutions
- See how other customers are using WebTrends to get the most out of Web 2.0 technologies
It's the perfect opportunity to network with WebTrends customers and industry experts, share best practices, and get more out of your web site. So join the global web analytics community today!
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Get More From Web 2.0... Right Now
 Web 2.0 technologies can be interactive and exciting, but simply adopting them on your web site doesn't guarantee a more effective user experience. Learn what you need to know about Web 2.0 technologies, including the Key Performance Indicators (KPIs) for measuring and optimizing them for online success.
Get the tips you need to provide a better user experience via Rich Internet Applications (RIA), and extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS).
 Download the Web 2.0 Business Brief
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NEW: Consulting Services Packages
In today's rapidly changing marketing landscape, your initiatives have probably changed to leverage new technologies and build new customer relationships. That means your reports and analytics need to evolve too. That's why we've created two new professional services offerings that will help you to make sure you're leveraging WebTrends to the fullest.
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Email and Loyal Customer Promotions to Capture Christmas Business, by Jack Loechner (MediaPost) - WebTrends recent Online Retail Holiday Readiness Survey with over 300 retail professionals, found that overall, retailers ranked email marketing as the most important demand-generation activity for holiday success.
From DM News Special Report on Web Analytics: Taming the Fast-Changing World of Marketing, by Greg Drew (DM News) - There’s a direct correlation between measurability and profitability, which is why, in the future of marketing the Web sits squarely at the center.
Top New Marketing Trends, by Gwen Moran (Entrepreneur.com) - Still using the same marketing tactics you were using five years ago? Those won't work with today's shifting demographics and preferences.
Web Analytics: The Results of Tabbed Browsing, by Jason Burby (ClickZ) - Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data.
Transactional Messaging: the Next Big Wave in Email and Multichannel Marketing, by Richard Merrick (DM News) - The latest trend in online behavioral marketing is to combine Web analytics with transactional e-mail messaging to win back lost customers.
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WebTrends Conference Special:
Save $200 on Training
 The two-day training sessions available at the Marketing Performance in Action Conference are available at a special price for conference attendees. So register for the conference now and save $200 off training.
Thursday and Friday, October 26 - 27, 2006, 9:00am - 5:00pm.
Learn More |
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Convention E-Commerce
Sep 12 - 14
Paris, France
For more information
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Online Marketing Forum
Sep 13
Zurich, Switzerland
For more information
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Internet Marketing Conference
Sep 19 - 21
Stockholm, Sweden
For more information
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Internet Retailer 2006
Sep 26
London
For more information
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AD:TECH London
Sep 27 - 28
London
For more information
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Shop.org Annual Summit
Visit WebTrends at the online retail industry's premier event.
Oct. 10 - 12
New York, NY
For more information
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Marketing Performance in Action Conference
Oct. 24 - 25
Orlando, FL
For more information
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Subscribe to WebResults, WebTrends monthly newsletter highlighting web analytics trends and best practices.
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Our best practices analysts will work with you to identify a measurement strategy for five of your top online marketing initiatives, analyze the make-up of your current WebTrends implementation, and craft an action plan for how you can modify WebTrends to most appropriately support your key initiatives.
Our technical consultants will work with you to analyze the five primary areas that can impact the accuracy and performance of your reports, take a look under the hood at your current WebTrends configuration, and make recommendations for how you can better set-up WebTrends to support your organization with accurate and actionable analysis.