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Digging Deeper:
Justifying Your Web 2.0 Investment
 It's safe to say that Web 2.0 media has passed the "flavor of the month" test within most marketing departments. Now, in today's tight economy, the "budget cut of the month" test is the one that matters most, as corporate belt-tighteners scrutinize growing investments in rich, interactive online marketing. In the first in an ongoing series of Digging Deeper Q&As, WebTrends Product Manager Eric Rickson shares advice on how to use the new preconfigured Web 2.0 reports in WebTrends Analytics 8.5 to accurately track and measure the results generated by rich Internet applications, broadcast media, RSS, consumer-generated media, and more.
Popular Summer Lunch & Learn Webcasts Available On Demand
 The latest Batman and Indiana Jones sagas may be the real box-office champions this summer, but the WebTrends Summer Lunch & Learn webinar series has packed in some sizable audiences as well. More than a thousand people have signed up for the first four installments, with nary a special effect or big-name movie star to help boost attendance (apologies to our expert presenter Sean Browning).
The seven-part series, which began earlier this month and runs through the end of September, has provided an introduction to the new and enhanced features in WebTrends Analytics 8.5, including new Web 2.0 reports, drag-and-drop calculated measures and administrative controls of user roles and groups. Each live seminar also features an overview the entire WebTrends Marketing Lab family of online marketing solutions.
Unlike those summer box-office hits, the Summer Lunch & Learn webinars won't go into hibernation once the kids head back to school. On-demand versions are available for each of the webinars.
Sign up now for upcoming webcasts.
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September 10, 11am PDT
Best Practices in Data Collection
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September 17, 11am PDT
Going Deeper with Campaign Attribution
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September 24, 11am PDT
Understanding Visitors and Leads
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How to Create Unlimited Templates
WebTrends Analytics gives you the flexibility to create an unlimited number of dashboards, templates and IP address filters at no extra cost, allowing you to tailor your reports to your business needs, not the other way around.
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
| London, UK - Jul 31 |
| Atlanta, GA - Aug 12 |
| London, UK - Sep 2 |
| Portland, OR - Sep 3 |
| London, UK - Sep 4 |
| Chicago, IL - Sep 9 |
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WebTrends for Technical Professionals I: Essentials
| London, UK - Aug 4 |
| Atlanta, GA - Aug 19 |
| Portland, OR - Aug 25 |
| London, UK - Sep 8 |
| Chicago, IL - Sep 16 |
| Uppsala, SE - Sep 16 |
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WebTrends for Technical Professionals II: Custom Reporting
| London, UK - Aug 7 |
| Atlanta, GA - Aug 22 |
| Portland, OR - Aug 28 |
| London, UK - Sep 11 |
| Chicago, IL - Sep 19 |
| Uppsala, SE - Sep 19 |
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WebTrends Certified Analytics Training Program
| Portland, OR - Aug 25 |
| London, UK - Sep 22 |
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WebTrends Certified Analytics Exam
| Washington DC - Aug 1 |
| Portland, OR - Aug 29 |
| London, UK - Sep 26 |
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 WebTrends Careers
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