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New CEO Alex Yoder Renews WebTrends Focus on Customers, Innovation
 Anyone who has had even a passing relationship with WebTrends over the past decade knows Alex Yoder. Since joining the company in 2000, he has been one of the most persuasive advocates of WebTrends and its technology, as well as one of the loudest advocates for its customers and partners. Even when he left the company in 2007, he was soon lured back, when he was named vice president of sales for North America in January.
The WebTrends Board of Directors has rewarded Yoder's experience and dedication, naming him president and chief executive officer, and appointing him to the board. Yoder assumed the new role Aug. 18 following the resignation of Dan Stickel.
WebResults caught up with Yoder to discuss his promotion and his vision for the company.
WebTrends Ad Director:
Way Beyond Bid Management
Tired of performing all of the time-consuming and repetitive tasks typically associated with search engine marketing? Would you like to dramatically improve your return on ad spend as well? You may need a new online ad director — WebTrends Ad Director.
Our new WebTrends Ad Director automated search advertising service is the industry's most sophisticated SEM solution, offering capabilities that extend far beyond those of traditional bid management tools, including:
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End-to-end Automation. Many bid management tools are marketed as "automated" solutions. But all they automate is bid updates. You still have to set bidding rules, test keywords and creative, track results and adjust your ad spend accordingly. WebTrends Ad Director automates all of these tasks and more. The powerful multivariate testing engine can assess the effectiveness of millions of keyword combinations and other SEM variables and perform thousands of bid adjustments in a single day.
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Consistently Better Results. Unique self-learning technology continuously analyzes campaign performance and market conditions to produce the best possible revenue and conversion results at the optimum price. Brand-name clients have seen their return on ad spend increase an average of 44 percent during a three month trial.
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Manual Controls. You can manually control bids and listings when last-minute changes in business strategy or new business opportunities warrant quick modifications in ad buys or placements. No other automated SEM solution provides marketers this option.
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Contact us or your sales representative to arrange a demonstration of WebTrends Ad Director.
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Tip of the Month:
Web 2.0 Reports in Two Easy Steps
Do you need quick insight into your Web 2.0 initiatives? New Web 2.0 reports in WebTrends Analytics 8.5 provide dynamic graphic views of standardized tracking metrics and results for RSS, RIA, video, and other Web 2.0 technologies on your site. All you need to do is choose the correct profiles and enable the reports.
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Summer Lunch & Learn
Resumes in September
 Fall may be fast approaching, but it's not too late to sign up for the three remaining sessions of the Summer Lunch & Learn series.
The final tutorial and Q&A sessions focus on how to use WebTrends Analytics to improve data collection, increase the accuracy of campaign attribution and differentiate anonymous from authenticated visitors. Each of the live, one-hour seminars will also feature an overview of other WebTrends marketing solutions.
The first four seminars in the series can be viewed on demand. They provide an introduction to the new and enhanced features in WebTrends Analytics 8.5.
Sign up now for upcoming webcasts.
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September 10, 11am PDT
Best Practices in Data Collection
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September 17, 11am PDT
Going Deeper with Campaign Attribution
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September 24, 11am PDT
Understanding Visitors and Leads
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Upcoming WebTrends Training Courses
WebTrends for Business Professionals
| London, UK - Sep 2 |
| Portland, OR - Sep 3 |
| Chicago, IL - Sep 9 |
| New York, NY - Sep 23 |
| London, UK - Oct 2 |
| Washington DC - Oct 7 |
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WebTrends for Technical Professionals I: Essentials
| London, UK - Sep 8 |
| Uppsala, SE - Sep 16 |
| London, UK - Sep 29 |
| New York, NY - Sep 30 |
| London, UK - Oct 6 |
| Portland, OR - Oct 20 |
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WebTrends for Technical Professionals II: Custom Reporting
| London, UK - Sep 11 |
| Chicago, IL - Sep 19 |
| Uppsala, SE - Sep 19 |
| New York, NY - Oct 3 |
| London, UK - Oct 9 |
| Portland, OR - Oct 23 |
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WebTrends Certified Analytics Training Program
| London, UK - Sep 22 |
| Portland, OR - Oct 20 |
| Waschington DC - Oct 27 |
| Chicago, IL - Nov 3 |
| New York, NY - Dec 8 |
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WebTrends Certified Analytics Exam
| London, UK - Sep 26 |
| Portland, OR - Oct 24 |
| Washington DC - Oct 31 |
| Chicago, IL - Nov 7 |
| New York, NY - Dec 12 |
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Interested in working at WebTrends? Learn about the current job openings.
 WebTrends Careers
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