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Digital Measurement

SharePoint for Intranets: Why Measurement is Critical to Success
SharePoint for Intranets: Why Measurement is Critical to Success

Join Webtrends Senior Product Marketer, Loren Johnson, and internationally recognized SharePoint guru and Chief Storyteller, Mark Miller, for a discussion about how measurement delivers quicker ROI, quantifiable value, and proof of performance in a SharePoint environment.

The Era of Digital Intelligence
The Era of Digital Intelligence

Traditional web tracking techniques were not designed for the breadth of channels, devices and speed that fuel today’s digital interactions. In this webinar, we discuss what you can do immediately to start the transition to an analytics culture centered on digital intelligence. Guest Presenter: Joe Stanhope of Forrester Research Inc.

Deliver the Most Relevant Digital Experience To Your Audience
Deliver the Most Relevant Digital Experience To Your Audience

Learn how to deliver the most relevant content to your target audiences across digital marketing channels (web, mobile and social), and boost your ROI.

Abandon Your Assumptions
Abandon Your Assumptions

How can you be 100% certain that your mobile app is what your customers want? Launch it and watch how they actually use it. Learn how The Telegraph in the U.K. followed their iPad app data to prove many of their strategic plans were correct, and refine the experience for continued growth and investment in this webinar.

A Framework for Social Measurement
A Framework for Social Measurement

What's in "The Social Media ROI Cookbook"? Author Susan Etlinger shares her findings and points your social marketing in the right direction.

Intranets and Portals for Government
Intranets and Portals for Government

Learn how to effectively measure SharePoint, WebSphere and other technologies to gain critical insights on your investment. This free webinar is a quick and easy way to start your 2011 with improvements you can measure.

Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by large-scale fragmentation of devices, data access, and technology standards. Join Forrester Research and Webtrends to learn more about how marketers can best position their companies for digital marketing success in this new paradigm.

Mobile Measurement: Mission Critical
Mobile Measurement: Mission Critical

Understanding how customers engage beyond the initial download or site visit is essential to the success of mobile marketing efforts. Without measurement to inform strategy, enhance user interfaces or provide relevant content - especially as adoption of smartphones and tablets is soaring - marketing efforts can be severely impeded. Stay ahead of the curve by measuring what matters.

Adapting to your Dynamic Customer Base
Adapting to your Dynamic Customer Base

It's not as easy as it used to be to guide prospects through the sales funnel. Learn how you can keep up with your customers as they engage with your brand across multiple digital channels.

Webtrends Streams - A New Era of Web Analytics
Webtrends Streams - A New Era of Web Analytics

What if it were possible to respond to your visitors' preferences and actions while they are still on your site? And impact the results before they leave? No hoping for the next visit. No lost opportunities. Instead, you seize the moment, right when it matters. That technology is finally here.

Webtrends Analytics for Optimization
Webtrends Analytics for Optimization

This webinar is designed specifically to help you use your Webtrends Analytics reports to fuel your optimization strategy. During the session we'll show you which reports can help you determine what to optimize, how to use Heatmaps to find customer flow issues and much more.

Big-Data Marketing Solutions for Optimizing the Customer Experience
Big-Data Marketing Solutions for Optimizing the Customer Experience

Weren't at Engage 2013 in London last month? You missed a preview of powerful new technologies. Attend the webinar to see what's coming this spring.

Conversion Optimization

Fundamentals of Multivariate Testing
Fundamentals of Multivariate Testing

According to Forrester, only 26% of marketers currently use testing on their primary Web sites. Learn about the tangible business benefits, and how to calculate the ROI.

Build Your Case for Optimization
Build Your Case for Optimization

Forward-thinking marketers jumped into testing and targeting the past few years with great profitability. This webinar shows you how to make the case for YOUR team to earn easy wins this year with testing, optimization and targeting.

Optimization is a Team Sport
Optimization is a Team Sport

Successful optimization relies on multiple disciplines working together towards a common goal. That’s obvious. But with testing, targeting, and segmenting, there’s a better and different way to organize your team, get better results and improve your business.

Segment Your Customers and Target Their Needs
Segment Your Customers and Target Their Needs

It’s no surprise that relevant content leads to better performance. But how do you make sure you’re putting the right content to the right person? Join Webtrends’ Bob Garcia as he talks about options, tips, and strategies for segmenting your digital customers using Optimize.

Increase Conversion on Your Landing Pages
Increase Conversion on Your Landing Pages

MarketingSherpa presents key findings from their Landing Page Optimization Benchmark Report.

Increase Engagement with Behavioral Data to Fuel Targeting
Increase Engagement with Behavioral Data to Fuel Targeting

Getting people to your site is only part of the battle. Once they arrive, you need to ensure they see relevant and engaging content. But the same content and offers aren’t relevant for everyone. Dynamically tailoring content for specific segments of visitors to your site using profile-based data, whether they’re customers or prospects, is critical to achieve results.

Powering Your Digital Marketing Through Integrated Campaign Reporting
Powering Your Digital Marketing Through Integrated Campaign Reporting

Today’s digital marketing ecosystem is complex and marketers are under increasing pressure to provide visibility into campaign performance, not just with data, but also customer intelligence.

Stop Abandonment + Recover Revenue: Retailer Tips for Online Testing
Stop Abandonment + Recover Revenue: Retailer Tips for Online Testing

Who doesn’t want to uncover a few extra million in incremental revenue? That’s just what retailers can gain by executing the right online testing and optimization strategies. Join experts as they discuss real-life experiences with creating success. Guest Presenter: Jason Miller of Motorcycle Superstore.

The Digital Journey – Top Tips for Optimisation
The Digital Journey – Top Tips for Optimisation

Optimisation can produce incredible results for your digital platforms when carried out properly. To help you along we’ve created a series of handy videos which last approximately 5 minutes each – perfect for getting bite size tips quickly!

Segmentation The Right Way
Segmentation The Right Way

You don’t have to look far to find research that shows targeted marketing is most effective. Spay-and-pray tactics barely produce much more than annoyed customers. The industry experts share what works and what doesn’t when it comes to customer and prospect segmentation.

See How Effective + Simple Your Targeting Can Be
See How Effective + Simple Your Targeting Can Be

Change the way you approach customer targeting forever. Join product manager, Jennifer Wilson for a tour of Segments and see how easy it is to drag-and-drop build a customer segment.

Evolving Your Website to Exceed Customer Expectations
Evolving Your Website to Exceed Customer Expectations

Learn what drives online conversions across retail, travel, and banking verticals. We'll share unique customer insights and how to apply these across industries.

Five Unexpected Ways to Drive Conversions
Five Unexpected Ways to Drive Conversions

We've uncovered valuable customer patterns across online travel, retail, telco, and financial services organizations. Now we’re ready to reveal what makes a meaningful customer experience - and result in more online conversions.

From Testing to Predicting: How to Apply Optimization Insights Across Brands
From Testing to Predicting: How to Apply Optimization Insights Across Brands

Learn how Whirlpool leverages insights for a successful, streamlined optimization strategy to grow conversion rates and revenue across multiple lines of business.

Behavior-Based Email Remarketing with Webtrends Streams
Behavior-Based Email Remarketing with Webtrends Streams

Email Remarketing with Webtrends Streams gives you access to visitor-level data as it happens, seamless integrations with key Email Service Providers and the technology to immediately send meaningful, relevant messages to reconnect with customers. Learn more in this webinar.

Campaign Optimization

Ads for Fans are Facebook’s best kept secret
Ads for Fans are Facebook’s best kept secret

Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click?

Email Remarketing powered by Action Center + Webtrends Streams
Email Remarketing powered by Action Center + Webtrends Streams

Forget 24-hour time delays. React to customers in real time to improve online conversions.

Collaboration Optimization

Driving Adoption to Fuel Your SharePoint Intranet Success
Driving Adoption to Fuel Your SharePoint Intranet Success

Learn how enterprise analytics for SharePoint can give you a new perspective on the ways your employees work together and innovate together.

Using Analytics to Optimize your SharePoint Intranet
Using Analytics to Optimize your SharePoint Intranet

Using Analytics to Optimize your SharePoint Intranet webinar delivers insights about the power of analytics to demonstrate effectiveness and ROI of your SharePoint efforts. Join Jeff Seacrist, VP of Partner Solutions for Webtrends, for an informative session that will help improve your social and collaborative environment.

Measuring and Optimizing the Social Enterprise
Measuring and Optimizing the Social Enterprise

Join NewsGator and Webtrends and learn about measurement strategies and best practices to help drive adoption, contribution and collaboration in your organization.

Unlocking the Business Value of the Social Enterprise
Unlocking the Business Value of the Social Enterprise

Join Charlene Li of Altimeter Group, an industry leader in social business strategy, and Jeff Seacrist, VP of Partner Solutions at Webtrends, as they discuss the impact of f the social enterprise and how to connect measurable concepts of engagement to business success.

Creating and Tracking Social Business Value
Creating and Tracking Social Business Value

Organizations need to drive business value with their Enterprise Social Networks. Hear from Webtrends and Newsgator about how you can track data and prove real value with your social implementation.