Resource Overview
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Featured Webinar:
Creating and Tracking Social Business Value
Organizations need to drive business value with their Enterprise Social Networks. How can you track data and prove real value with your social implementation? Join Eric Adams of NewsGator and Jeff Seacrist of Webtrends as they discuss measurement strategies and best practices.
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Featured White Paper:
Engaging Online Shoppers With In-The-Moment Experiences
As-it-happens digital intelligence helps retailers gain an edge with customers, bringing personalized offers and relevant products to their attention while on site.
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Training
Webtrends brings education on a wide variety of topics to you through a series of online and classroom training courses. Check out our courses to see upcoming dates for both online and classroom training.
Webinars & Education
Evolving Your Website to Exceed Customer Expectations
Learn what drives online conversions across retail, travel, and banking verticals. We'll share unique customer insights and how to apply these across industries.
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Email Remarketing powered by Action Center + Webtrends Streams
Forget 24-hour time delays. React to customers in real time to improve online conversions.
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Webtrends Streams – A New Era of Web Analytics
What if it were possible to respond to your visitors’ preferences and actions while they are still on your site? And impact the results before they leave? No hoping for the next visit. No lost opportunities. Instead, you seize the moment, right when it matters. That technology is finally here.
Watch NowGuides and How-Tos
Digital Measurement
Achieving Real Time Relevance
This new guide from Webtrends outlines step-by-step direction on how to achieve relevance and increase conversions from your digital marketing campaigns through cross channel measurement. Download
Digital Measurement
Advancing Your Digital Marketing Strategy
The demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy. Download
Digital Measurement
Building a Culture of Measurement
John Lovett of Web Analytics Demystified covers the challenges and benefits of sustaining a culture of measurement, how to find meaning using the four tiers of a “Waterfall Strategy” and the PDCA cycle, and how the culture of measurement has led to big gains at Cabela’s, Barclays and a global auto manufacturer. Download
Digital Measurement
Delivering the X Factor in CXM
Learn about CXM and how analytics is emerging as the cornerstone of CXM in this whitepaper. CXM is not a product available from a box, but rather a complex ecosystem of people, process and technology. And it’s a strategy in which every division in a company plays a role in gathering and integrating customer intelligence. Download
