Guides & How-Tos
Conversion Optimization Guide
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom line. The best way to achieve this is through testing variations of content to know for certain what drives conversions.
Campaign Optimization Guide
Webtrends’ guide to 2011 holiday PPC will help you target all the consumer touch points that really matter and build campaigns specific to the 2011 season. We’ll cover social, mobile and web, along with trends and ideas to help you get the most out of your holiday campaigns.