Guides & How-Tos
The demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy.
John Lovett of Web Analytics Demystified covers the challenges and benefits of sustaining a culture of measurement, how to find meaning using the four tiers of a “Waterfall Strategy” and the PDCA cycle, and how the culture of measurement has led to big gains at Cabela’s, Barclays and a global auto manufacturer.
Learn about CXM and how analytics is emerging as the cornerstone of CXM in this whitepaper. CXM is not a product available from a box, but rather a complex ecosystem of people, process and technology. And it’s a strategy in which every division in a company plays a role in gathering and integrating customer intelligence.
Measurement, testing and targeting methodologies help maximize marketing performance across all your digital channels. This new webinar provides a 3-step guide for acquiring, engaging and nurturing customers through web, Facebook and mobile sites.
As mobile matures as a marketing channel, it will have a significant impact on the bottom line, ultimately leading to increased revenue and/or decreased costs. Measurement of the direct and indirect contribution of mobile marketing toward these business objectives is necessary in order to properly manage this channel. With digital analytics, you can measure what matters to your business, build a business case for ongoing investment, and identify opportunities to incrementally increase returns.
Find out how you can assess the sophistication of your digital marketing with Webtrends Digital Marketing Maturity Model.
What if it were possible to respond to a visitor’s preferences and behaviors while on your site, and impact the result before they leave? No waiting for their next visit, no lost opportunity or time delay. As-it-happens digital intelligence enables immediate intervention to drive customer conversion.
Social commerce is heating up! Analysts predict that commerce from Facebook stores will hit $30 billion by 2015. Adgregate Markets and Webtrends examine the impact of social networks and mobile sites on website traffic and the correlating rise of Facebook commerce by leading retailers.
As-it-happens digital intelligence helps retailers gain an edge with customers, bringing personalized offers and relevant products to their attention while on site.
A practical, proven approach to integrating social media with other digital channels and determining its value to the bottom line.
Online testing gives marketers important information that can be used to guide creative, offers and overall user experience. By using the information gathered, you can directly influence consumer behavior and increase your ROI. But how do you get started? Download this whitepaper to find out.
Today’s landing pages can take all shapes and forms, from a Facebook app to mobile interstitial, campaign microsite or traditional web page. The landing page can make or break the success of a campaign, and testing a landing page is an easy, value-proving first step in optimization.
Consumers want a personalized experience. They want to know that companies are paying attention and can add value to their experience. It is time for Marketing to deliver.
Is your marketing as relevant as it should be? Gary Angel says, “Probably not.” Read his latest white paper, and discover the most effective way to send the right message to the right audience at the right time using scoring and segmentation.
Gary Angel, President of Semphonic, brings his experience, knowledge, and ideas together in this informational white paper on segmentation in Financial Services. Gary brings practitioner experience from his database marketing roles along with segmentation and targeting consulting experience with companies including Visa and American Express.
Segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation is also used by virtually every marketer to target sales prospects and customers. This white paper focuses on common applications of segments in targeting within the healthcare industry.
Perhaps the most powerful and underused marketing tool available today is segmentation: the ability to identify high-opportunity customer groups within your marketplace. As competition heats up, marketers must get smarter and more creative about whom they are targeting for new acquisition and retention programs. The use of segmentation is a fundamental strategy for companies that wish to increase sales, uncover new opportunities and improve customer retention. In this paper, Kevin Hillstrom, President of MineThatData covers ten things you should know about consumer segmentation.
Like most solutions to business problems, successful site optimization requires the right combination of people, process, and technology. This whitepaper will go in depth on the people and process aspects of site optimization.
In this white paper you’ll discover the keys to successful advertising on Facebook that can help you get 7X greater click-through rates and put your company on a path to monetizing the fan base.
It makes sense that marketers are rushing to build a “social” presence on Facebook. Not only are consumers spending more time there, but Facebook users are also extremely engaged with both friends and brands, sharing activities and interests sometimes multiple times a day. So, where do you begin? We have pulled together tips to help marketers get Facebook ad programs on track.