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Guides & How-Tos

Digital Measurement

Playbook

Email Remarketing: Three Ways to Turn Cart Abandoners into High-Value Purchasers

By using Webtrends 'in-the-moment' data to track preferences and behaviors, an abandoned shopping cart can be a key opportunity to promote, upsell and convert customers. This playbook provides three ways to turn cart abandoners into high-value purchasers.

Achieving Real Time Relevance

This new guide from Webtrends outlines step-by-step direction on how to achieve relevance and increase conversions from your digital marketing campaigns through cross channel measurement.

Conversion Optimization

Playbook

Webtrends for Retail

Five ways to create a 1:1 digital shopping experience that improves your revenue.

Webtrends for Travel

Five ways to meet traveler needs at every step on their online voyage.

3 Up-Sell and Cross-Sell Tactics to Help Your Email Remarketing Succeed

Email remarketing to increase cross-sell/upsell purchases: Tips for being mindful of intent, and providing experiences that promote customer loyalty.

Mobile Optimization

Webtrends Optimize is a leading testing and content targeting solution for the mobile channel. In this whitepaper, Mobile Optimization: How Testing on Smartphones and Tablets Lifts Conversion and Revenue, Webtrends reveals both best testing practices that increase mobile customer experiences to lift sales.

Social Marketing Optimization

Those wild growth days are here all over again with mobile and social channels. Consumers are adopting mobile devices to connect to social networks, and vice versa. Each is driving the other, and brands that do not meet their customers’ mobile and social needs are getting left behind.