Guides & How-Tos
Digital Measurement Playbook
Achieving Real Time Relevance
This new guide from Webtrends outlines step-by-step direction on how to achieve relevance and increase conversions from your digital marketing campaigns through cross channel measurement.
Digital Measurement Whitepaper
Engaging Online Shoppers With In-The-Moment Experiences
As-it-happens digital intelligence helps retailers gain an edge with customers, bringing personalized offers and relevant products to their attention while on site.
Digital Measurement Whitepaper
Advancing Your Digital Marketing Strategy
The demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy.
Digital Measurement Whitepaper
Building a Culture of Measurement
John Lovett of Web Analytics Demystified covers the challenges and benefits of sustaining a culture of measurement, how to find meaning using the four tiers of a “Waterfall Strategy” and the PDCA cycle, and how the culture of measurement has led to big gains at Cabela’s, Barclays and a global auto manufacturer.
Digital Measurement Whitepaper
Delivering the X Factor in CXM
Learn about CXM and how analytics is emerging as the cornerstone of CXM in this whitepaper. CXM is not a product available from a box, but rather a complex ecosystem of people, process and technology. And it’s a strategy in which every division in a company plays a role in gathering and integrating customer intelligence.
Digital Measurement Whitepaper
Unified Digital Marketing Performance
Measurement, testing and targeting methodologies help maximize marketing performance across all your digital channels. This new webinar provides a 3-step guide for acquiring, engaging and nurturing customers through web, Facebook and mobile sites.
Digital Measurement Whitepaper
Analytics Traffic Metrics for Government Agencies
Recent confusion over the proper use of cookies on federal government agency websites has heightened the need for all organizations to understand the definitions and technology of web analytic solutions in order to assess their web analytics and privacy strategies.
Digital Measurement Whitepaper
Developing a Strategy for Mobile Maturity
As mobile matures as a marketing channel, it will have a significant impact on the bottom line, ultimately leading to increased revenue and/or decreased costs. Measurement of the direct and indirect contribution of mobile marketing toward these business objectives is necessary in order to properly manage this channel. With digital analytics, you can measure what matters to your business, build a business case for ongoing investment, and identify opportunities to incrementally increase returns.
Digital Measurement Whitepaper
Introducing the DM3
Find out how you can assess the sophistication of your digital marketing with Webtrends Digital Marketing Maturity Model.
Digital Measurement Whitepaper
Driving Marketing Relevance
What if it were possible to respond to a visitor’s preferences and behaviors while on your site, and impact the result before they leave? No waiting for their next visit, no lost opportunity or time delay. As-it-happens digital intelligence enables immediate intervention to drive customer conversion.
Digital Measurement Whitepaper
Success Of Social Commerce
Social commerce is heating up! Analysts predict that commerce from Facebook stores will hit $30 billion by 2015. Adgregate Markets and Webtrends examine the impact of social networks and mobile sites on website traffic and the correlating rise of Facebook commerce by leading retailers.
Digital Measurement Whitepaper
Best Practices for Social Measurement
A practical, proven approach to integrating social media with other digital channels and determining its value to the bottom line.
Digital Measurement Report
Effective Marketing Delivers Results
Organizations in 2010 remain under economic pressure to accomplish more with less, as companies endeavor to achieve and sustain recessionary profitability through top-line revenue growth. In June and August of 2010, Aberdeen surveyed 453 companies to learn about the primary drivers of their marketing efforts for 2011 and beyond.
Digital Measurement Report
The Forrester Wave: Web Analytics, Q4 2011
Get The Forrester Wave: Web Analytics, Q4 2011 report (October 2011) by Forrester Research, Inc. and learn about Webtrends’ leadership status. Webtrends, noted in the report as the “last major independent enterprise web analytics vendor,” provides complete digital analytics for users across the enterprise and across channels.
Digital Measurement Report
The Splinternet and the Future of Analytics
In this commissioned paper, Forrester Consulting, on behalf of Webtrends, conducted in-depth surveys with 210 global senior level digital marketers across industries to discover how they are struggling, and succeeding, with digital marketing fragmentation.
Digital Measurement Report
Marketing Ecosystem Effectiveness
Determining the optimal way to go to market is no longer an annual undertaking. Becoming more agile at exploiting opportunities, pre-empting issues or threats, as well as leveraging new consumer shifts, trends and news developments make “on-demand” marketing planning and operational flexibility a critical competency in brand marketing organizations. In this valuable white paper, The CMO Council and Webtrends have teamed up to conduct surveys and provide analysis, insights, customer stories, and actionable direction toward marketing ecosystem effectiveness.
Digital Measurement Report
Welcome to the Era of Digital Intelligence
Be among the first of your peers to understand that digital intelligence brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
Digital Measurement Report
The MMA Primer on Mobile Analytics
Marketers are constantly being challenged to get the most out of their budgets. And the process of measuring campaign performance that informs and delivers these results is analytics.
Digital Measurement Report
The New Mobile Marketing Imperative
Break through the noise and reach customers with precision-targeted mobile marketing. This Aberdeen Group report highlights industry best practices for maximizing business results from mobile marketing initiatives.
Digital Measurement Report
A Framework For Social Analytics
Organizations today increasingly rely on social media to answer questions about their business: What do our customers think about us? What do they say about our competitors? What questions do they have about our products and services? Where and when do they talk about us? What do they love, and—as painful as it may be to hear—what do they hate?
Digital Measurement Report
Social Media ROI Cookbook
Altimeter Group identified six primary top-down and bottom-up approaches and developed three case studies that illustrate how organizations measure the impact of social media on revenue. But while these six ingredients are consistent, the emphasis each company places on them depends on the nature of their business. There is no “one-size-fits-all” approach. The following pages aim to identify and describe — based on business, product, media, and customer type — the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date.
Conversion Optimization Playbook
Mobile Optimization
Webtrends Optimize is a leading testing and content targeting solution for the mobile channel. In this whitepaper, Mobile Optimization: How Testing on Smartphones and Tablets Lifts Conversion and Revenue, Webtrends reveals both best testing practices that increase mobile customer experiences to lift sales.
Conversion Optimization Playbook
Social Marketing Optimization
Those wild growth days are here all over again with mobile and social channels. Consumers are adopting mobile devices to connect to social networks, and vice versa. Each is driving the other, and brands that do not meet their customers’ mobile and social needs are getting left behind.
Conversion Optimization Whitepaper
9 Results from Testing and Targeting
Why test and target? Reasons for engaging in website optimization depend on the business goals and associated goals of an industry. Whether you’re trying to increase revenue through improved sales, or trying to increase engagement and conversions, or simply improve brand loyalty, proper testing and targeting is critical to your company’s success. This paper includes nine real-world examples of how companies are successfully using testing and targeting to increase revenue and conversions.
Conversion Optimization Whitepaper
Online Testing for Site Optimization: 101
Online testing gives marketers important information that can be used to guide creative, offers and overall user experience. By using the information gathered, you can directly influence consumer behavior and increase your ROI. But how do you get started? Download this whitepaper to find out.
Conversion Optimization Whitepaper
Optimizing Your Landing Pages
Today’s landing pages can take all shapes and forms, from a Facebook app to mobile interstitial, campaign microsite or traditional web page. The landing page can make or break the success of a campaign, and testing a landing page is an easy, value-proving first step in optimization.
Conversion Optimization Whitepaper
Taking Control with Marketing Optimization
Consumers want a personalized experience. They want to know that companies are paying attention and can add value to their experience. It is time for Marketing to deliver.
Conversion Optimization Whitepaper
Online Behavioral Data
Is your marketing as relevant as it should be? Gary Angel says, “Probably not.” Read his latest white paper, and discover the most effective way to send the right message to the right audience at the right time using scoring and segmentation.
Conversion Optimization Whitepaper
Segmentation in the Financial Industry
Gary Angel, President of Semphonic, brings his experience, knowledge, and ideas together in this informational white paper on segmentation in Financial Services. Gary brings practitioner experience from his database marketing roles along with segmentation and targeting consulting experience with companies including Visa and American Express.
Conversion Optimization Whitepaper
Segmentation In The Healthcare Industry
Segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation is also used by virtually every marketer to target sales prospects and customers. This white paper focuses on common applications of segments in targeting within the healthcare industry.
Conversion Optimization Whitepaper
10 Things About Consumer Segmentation
Perhaps the most powerful and underused marketing tool available today is segmentation: the ability to identify high-opportunity customer groups within your marketplace. As competition heats up, marketers must get smarter and more creative about whom they are targeting for new acquisition and retention programs. The use of segmentation is a fundamental strategy for companies that wish to increase sales, uncover new opportunities and improve customer retention. In this paper, Kevin Hillstrom, President of MineThatData covers ten things you should know about consumer segmentation.
Conversion Optimization Whitepaper
Ensuring Success With Testing and Targeting
Like most solutions to business problems, successful site optimization requires the right combination of people, process, and technology. This whitepaper will go in depth on the people and process aspects of site optimization.
Conversion Optimization Guide
Top Ten Tips for Optimizing Your Conversion Funnel
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom line. The best way to achieve this is through testing variations of content to know for certain what drives conversions.
Conversion Optimization Report
The State of Online Testing
As customer engagement is now conducted largely through digital channels, offering relevant experiences becomes more and more vital to brand success. That’s why testing and measuring content – from graphics to offers – to determine the best response rate is so important to marketing campaign success.
Conversion Optimization Report
Marketing Sherpa Benchmark Report: Landing Page Optimization
The latest research and insights from MarketingSherpa on how marketing organizations are using landing page optimization to increase conversions, justify optimization budgets and maximize the ROI of website traffic
Campaign Optimization Playbook
Maximizing Returns on Facebook
This new four-step playbook guides you through acquisition, nurture, engagement, analysis and optimization of your Facebook marketing life cycle strategy.
Campaign Optimization Whitepaper
Facebook’s Best Kept Secret
In this white paper you’ll discover the keys to successful advertising on Facebook that can help you get 7X greater click-through rates and put your company on a path to monetizing the fan base.
Campaign Optimization Whitepaper
A Guide for Developing Facebook Campaigns
It makes sense that marketers are rushing to build a “social” presence on Facebook. Not only are consumers spending more time there, but Facebook users are also extremely engaged with both friends and brands, sharing activities and interests sometimes multiple times a day. So, where do you begin? We have pulled together tips to help marketers get Facebook ad programs on track.
Campaign Optimization Guide
10 Tips for Paid Search in 2011
Webtrends’ guide to 2011 holiday PPC will help you target all the consumer touch points that really matter and build campaigns specific to the 2011 season. We’ll cover social, mobile and web, along with trends and ideas to help you get the most out of your holiday campaigns.
Collaboration Optimization Whitepaper
Using Analytics to Measure Your Intranet
We’d like to invite you to read our whitepaper, “Using Analytics to Measure your SharePoint Intranet.”
