Fuel Your Targeting
Packaged Webtrends solutions provide the professional services and technology you need to maximize results — and minimize your time commitment — with a variety of integrated marketing and business tasks.
E-mail Remarketing
Webtrends Email Exchange helps you speak to your customers based on their unique needs and web behaviors. Remarketing based on web activity helped one already-sophisticated client double their conversion rate their first week.
On-Site Targeting
Webtrends Optimize Profile Enhanced Targeting combines in-session and historical data for each web visitor, so you can personalize your website to offer different content to different customer segments.
CRM integration
Add critical online customer interactions to your CRM system with Webtrends CRM Integration. Quantify the value of an individual based on actions and behaviors over time thru behavioral scoring. This dedicated solution enhances your CRM records with context-rich online behavior and actions that no other web analytics solution offers today.
Don’t Settle for Half
If you make business decisions based only on data from offline channels, then you only understand half of your customer.
Segments gathers information from an individual’s website activity over time — clicks, abandons, searches, Geo IP location, and other online data — to give you a rich history and targeting profile for each customer and prospect.
Segments helps you integrate customer information in your data warehouse, where you can use it to fuel email, CRM communications and onsite targeting of your website. Online integrates with offline to form a total picture, and you get to know the real people behind your marketing segments.
Enrich Your Enterprise Data Warehouse
Get a holistic view of your customers across the channels they use by adding the enriched online customer from Segments to your enterprise data warehouse.
Simplified integration
Segments connectors streamline integration with your enterprise warehouse. Teradata’s Integrated Web Intelligence (IWI) Adaptor, for example, automatically parses online customer data and loads data into the appropriate Teradata models.
More, better online data
Segments can feed data to your enterprise data warehouse multiple times each day, unlike other analytics providers who only do so once a day. The Webtrends data includes information about visitor activity over time – something no other provider offers.
Take Your Pick of Export Methods
Your business and data systems are almost as distinct as your fingerprint. Segments supports multiple methods of data exchange — all based on our published data schema — so you can export and integrate your data in the way that best suits your business needs and IT infrastructure. Options include scheduled data extractions and pre-defined or custom queries.
