Targeting simply means publishing the best combination of content to defined segments of your visitors. Webtrends Optimize enables marketers to move seamlessly between testing and targeting content to maximize conversions. The result? Increased relevance and a better user experience, which in turn increases conversions.
Define Segments, Then Target Them
Optimize provides an intuitive, yet powerful rules-based targeting that combines rich and flexible segmentation capabilities that can be saved and reused across campaigns with simple, yet advanced content assignment support.
Working with Webtrends, we have been able to identify and analyse which campaigns are driving sales, and know what works in each country, and for different customer demographics.
The Most Robust Targeting Available Today
Optimize Profile Enhanced Targeting combines the precision of Optimize targeting with the rich profile-based segmentation of Webtrends Segments — the result is the most powerful onsite targeting solution available today.
Webtrends makes the integration of Optimize and Segments seamless. You can automatically leverage Webtrends Segments in Optimize with no additional cost or work.
Using Past Behaviors for the Most Effective Targeting
Imagine the possibilities of being able to target a specific set of your highest-value customers — as defined by their past behaviors — and who are today showing an interest in your newest product. Perhaps a targeted offer for free returns, or a discounted rate.
Best of all, once you see an offer that works, you can use that success (or lack thereof) as a segment!
