Put Web Analytics in Your CRM System Where You Can Use It
Better sales and support using visitor-centric data
Your customers may visit your website dozens of times before ever talking to you directly. Now, you can add that data to their Salesforce profile automatically.
Webtrends CRM Exchange gives you the insight you need to have meaningful, relevant conversations with your customers and new prospects. Or use the data for behavioral retargeting campaigns to improve conversion rates and business results.
- Web Page Views
- Number of Visits
- Campaign IDs
- Search Terms
- Visit Duration
- Content Groups
- File Downloads
Why Webtrends CRM Exchange
CRM Exchange flows customer web data directly from Webtrends Analytics into the Salesforce records you already have, empowering your team without requiring them to learn a new system.
When your sales team can see what a potential customer has searched for on your website, then they have a better place to start making the sale. You can even use Salesforce to create a task when key prospects or customers visit your site.
When your service team can see what documents a customer has downloaded, then they have a better place to start solving the problem.
When your marketing team knows the interests of your website visitor, their campaigns will become more targeted and effective.
It’s that easy.
