Easily Connect Analytics or Visitor Data Mart to Your Email Service Provider
Webtrends Email Exchange lets you segment based on a visitor’s web activity, then automatically export a list to your email service provider.
- Behavioral targeting with email
- Segment based on web activity
- Triggered, automatic and/or scheduled exports
- Export comprehensive list of visitor attributes
- Open standard that works with nearly any email service provider
Why Webtrends Email Exchange
Trigger Emails with Web Activity
The bad news first: nearly half of the consumers polled by the CMO Council said they’ll opt-out of email messages if they’re not relevant. Your competitors’ batch-and-blast methods are costing them customers.
Now the good news: You can easily send targeted emails based on a customer’s web activities — which get a dramatically improved conversion rate.
Simple Targeting Right Out of the Box
With other analytics providers, behavioral re-targeting at a visitor level requires their most advanced and expensive products — if they can do it at all.
But Email Exchange quickly and easily extracts pre-defined segments at the visitor level from Webtrends Analytics. And it includes the implementation services to get you up and running fast.
The most powerful option is to use Visitor Data Mart Segments, which includes Email Exchange.
Use Email Exchange with Analytics or with Segments
Segment, Test, Send – Add Optimize
So you’ve segmented based on web activity, but is your content working? For the best data-driven marketing, use Webtrends Optimize to conduct A/B/n or multivariate testing on landing pages or product pages. You’ll learn the best performing characteristics and ensure that the most relevant content is delivered to your email list.
