Know What Works
The wrong copy can make the right ad placement fall flat. And disconnected or irrelevant landing page can confuse prospects and result in high bounce rate from clicks. Webtrends solves these problems through testing and targeting that can optimize everything from ad copy to the entire conversion process.
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Want to learn more about Webtrends Ads and the capabilities you’ve read about here?
Test It All, From Creative Through Conversion
Webtrends Ads offers integrated A/B copy testing to ensure that you know the winners and losers when it comes to effective creative. But that’s only half the battle. Optimized landing pages and streamlined conversion processes are also required to deliver results. That’s why Webtrends Ads integrates easily with Webtrends Optimize. Through powerful multivariate testing, you can be sure that your site does its part of the job once your Ads are effective at attracting visitors.
Optimize your Facebook Ads spend just like you optimize for paid search. You can measure conversions on Facebook apps or a website.
Many Ads, One Intelligent Landing Page
Dynamic Page Content Based on Ads
You add new campaigns all the time. And you want to quickly adapt to new promotions, inventory fluctuations and regional variations.
So Webtrends offers Intelligent Landing Pages. By using Webtrends Optimize together with Webtrends Ads, you can launch landing pages that dynamically swap content and images based on any parameters of the ad – from keyword to copy to regional placement.
And your dynamic content can work for an entire conversion process, even as your user looks at other pages.
Digital Advertising 101: Nothing kills a good ad faster than generic landing page. Intelligent Landing Pages let you dynamically swap page content based on your ad. That’s Optimize and Ads working together.
