Available as an add-on capability for currentWebtrends Analytics On Demand customers, Webtrends Heatmaps are tightly integrated into the Analytics 10 platform, providing easy dashboard-access to intuitive mobile site and website visualization overlays. Utilizing purpose-built architecture designed for scale, Webtrends Heatmaps can crunch click data for brands of any size, without limitations on the number of domains or pages. Webtrends Heatmaps have the flexibility to be deployed wherever they’re needed across sites and pages.

“Webtrends continues to innovate and accelerate the value delivered through Webtrends Analytics On Demand, the leading platform for digital measurement,” said Steve Earl, Director of Product Marketing for Webtrends. “Available in our latest release of Analytics 10, Webtrends Heatmaps provide interactive marketers an intuitive understanding of visitor activity within minutes, instead of hours or days.”

Through crisp, detailed data visualizations, Webtrends Heatmaps provide rapid insights into visitor activity in order to:

• Test the effectiveness of buttons, links, menus, widget positions and site layouts
• Identify and monitor conversion effectiveness
• Improve content availability and accessibility
• Analyze user behavior to improve usability and information architecture
• And present site activity trends to non-technical audiences

For more information about Webtrends Heatmaps, visit webtrends.com/heatmaps/or call 1.877.932.8736.

Facebook has expanded the preferred designation for Webtrends beyond Apps to also include Pages and Insights. With this announcement, Webtrends expands its leadership position in the burgeoning discipline of social marketing. Webtrends is one of a select number of companies that Facebook has chosen to share its marketing software development platform with, and one of nine in the world to be certified for the development of three or more Facebook preferred designations.

Webtrends customers can manage Facebook Pages for their brands, including scheduling posts and moderating content. They can also build a variety of apps. And, through Insights and Webtrends Analytics, can measure performance across Facebook ads, apps and across digital channels.

“We’re delighted to expand our participation in Facebook’s prestigious Preferred Marketing Developer Program,” said Hope Frank, CMO, Webtrends. “This designation honors Webtrends’ innovation and excellence in social marketing. We look forward to continuing to grow as a Facebook Preferred Marketing Developer and to create a range of must-have products for the savvy social marketer.”

For more information on Webtrends social marketing product and capabilities or to learn more about Webtrends social marketing and Facebook expertise, please visit: http://social.webtrends.com.

Since 2000, the award has been presented annually to companies who, as rated solely by their own customers, achieved excellence in customer satisfaction during the prior calendar year. Omega is an expert in customer experience management (CEM) strategy, and helps companies boost revenue and profits by consistently exceeding customer expectations for service quality.

“There is no greater compliment that I can imagine than hearing a resounding voice of approval from our customers.  We are an incredibly customer-centric organization—that is our culture.  Receiving this award for the second year in a row validates the level of quality service we strive to bring to all of our customers,” said Alex Yoder, CEO of Webtrends.

“At a time when the market is screaming out for greater expertise, more measurable value and definitive quality of care, Webtrends is listening. Our customer service, training and educational programs are focused on ensuring that our customers maximize the value of their marketing ROI.”

The NorthFace ScoreBoard Award recognition validates Webtrends’ extensive focus on and investment in supporting its customers through outstanding training and education programs. From training courses offered online and in-classroom settings to webcasts, as well as whitepapers and cutting-edge case studies, the programs are designed to educate and support Webtrends customers across all industries and products.

The award also recognizes Webtrends unique and extensive customer service program that offers around-the-clock support on all products and consistently exceeds customer expectations. Ranging from its technical support Twitter feed at @WebtrendsQandA to premium support plans, Webtrends ensures that all customers can access the resources they need at any given time.

“The NorthFace ScoreBoard Award recognizes organizations who not only offer exemplary customer service, but who also center their existence on a deep commitment to exceeding customer expectations,” said John Alexander Maraganis, president & CEO of Omega.  “In 2010, more than 250 projects, many international in scope, were judged from approximately 40 companies based in the U.S. and abroad. The majority of companies are repeat recipients, which shows that, despite the tough economy, implementing a CEM strategy is a reliable, proven way to achieve business success.”

Omega’s methodology measures customer satisfaction and loyalty levels on a 5-point scale a minimum of four times during the year in such categories as technical support, field service, customer service and account management.  The NorthFace ScoreBoard Award recipients are companies who, based solely on survey responses from their own customers, achieved a 4.0 or above out of a possible 5.0.

“Due to its unique ‘customer-only vote’ criteria, the NorthFace ScoreBoard Award has been viewed from its inception as the only objective benchmark for excellence in customer service,” Maraganis said.  “Our research indicates that companies that consistently achieve a 4.0 rating or above, which we call the ‘Loyalty Zone,’ are succeeding in locking in profitable, long-term customer relationships, and this significantly raises the bar on their competitors.”

For more information on Webtrends award winning programs visit www.webtrends.com/support or www.webtrends.com/education.