John Harrison Joins Webtrends as Vice President of Client Experience
03/07/2013 | Portland, OR
Webtrends, the global leader in digital intelligence, today announced the appointment of John Harrison to vice president of Client Experience. Harrison brings more than 18 years of experience architecting innovative and successful brand and business strategies, with a focus on client relationship management. Most recently, Harrison served as president of Client Experience at Yesmail Interactive, where he was responsible for designing and delivering new market solutions to drive engagement.
In this new role, Harrison will lead the team responsible for working closely with clients on their digital marketing investments to improve conversion rates and reporting on digital marketing programs. The team collaborates with business stakeholders and technical staff across an organization to define, implement, test and provide best practices. Post deployment, they remain engaged to ensure the continued success of the programs and solutions in place.
"Webtrends has a strong commitment to helping its clients achieve digital marketing success through a highly consultative and strategic approach, and I am honored to join a company whose values I share," said Harrison. "My mission with the organization is to deliver exceptional experiences with each and every client, facilitating deep loyalty and retention as well as fostering strategic, trusted partnerships. I look forward to making Webtrends 'inseparably valuable' to all of our existing and future clients."
Prior to his role as president Client Experience at Yesmail, Harrison spent more than a decade in various roles at the company, spanning product strategy and client services. He has also held senior positions at GeoTrust and Symantec.
"John brings deep client engagement experience, delivering results-driven programs to large enterprise organizations. He is a resourceful, entrepreneurial individual who demonstrates a truly unique combination of creative, strategic and technical savvy," said Alex Yoder, CEO of Webtrends. "With John's leadership, we are well-positioned to continue to foster and expand the relationships we have with our thousands of clients."
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.