Gogo Selects Webtrends for Real-Time Digital Intelligence
In-flight Wireless Pioneer Deploys Webtrends Streams™ to Capture and Understand Customer Behavior as it Happens
03/14/2013 | Portland, OR
Webtrends, the global leader in digital intelligence, today announced that Gogo, a global leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions, is leveraging Webtrends Streams to gain deep insight in real time into how customers are interacting with Gogo service during flights.
Webtrends Streams™ is a groundbreaking new digital intelligence solution that captures rich visitor-level data in real time, across all digital properties. Organizations can stream visitor events as they happen, empowering marketers to instantaneously leverage this digital intelligence across their optimization, segmentation and targeting efforts to improve engagement with customers while they visit and take immediate relevant action to deliver better e-business outcomes.
Gogo’s services are available on more than 1,800 aircraft, and each flight presents an opportunity for the company to engage with and convert passengers to customers. Webtrends Streams™ provides immediate insight into how customers are using the service. Additionally, the ability to test and experiment with new products on individual flights will assist Gogo in evaluating new products and services and provide valuable insights that will help Gogo continually improve.
"We are excited to use Webtrends Streams™ to better understand how our customers use our products and services," said Ash ElDifrawi, Chief Commercial Officer at Gogo. "We pride ourselves on providing exceptional service and see this as a way to continually improve the in-flight experience."
"Webtrends Streams™ is the most transformative solution released in our industry in the last decade because it brings the digital customer to life. It allows companies like Gogo to observe their customers in the moment and act on information without any delay," said Alex Yoder, CEO, Webtrends. "Enterprises of all sizes can benefit from an increase in the speed, relevance and effectiveness of their online marketing. We’re proud to partner with Gogo and companies like it to redefine the future of consumer engagement and the digital experience."
Gogo is a global leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions. Using Gogo’s exclusive products and services, passengers with Wi-Fi enabled devices can get online on more than 1,800 Gogo equipped commercial aircraft. In-flight connectivity partners include American Airlines, Air Canada, AirTran Airways, Alaska Airlines, Delta Air Lines, Frontier Airlines, United Airlines, US Airways and Virgin America. In-flight entertainment partners include American Airlines, Delta Air Lines, Scoot and US Airways.
About Webtrends, Inc.
Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.
Webtrends invented the analytics industry and is continually re-inventing it for more than 2,000 global brands including, Lloyds Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph and many more.