Qtel’s Virgin Mobile Service uses Social Media Accelerator
We have been continually impressed with the remarkable speed and efficiency of the Webtrends team from the very beginning of our relationship. They have developed an unparalleled social success program to help marketers develop Facebook ads to drive traffic to campaign apps, then analytics to measure success.
Sara Anani
Qtel’s Virgin Mobile Service
Overview
Marketers are looking for a simple way to build engaging, customized experience to connect with fans on Facebook. Why? These days it is becoming even more important to have a rich presence on Facebook. That is why Qtel’s Virgin Mobile Service, turned to Webtrends to help define and also execute on their Facebook marketing strategy using our Social Media Accelerator program. This end-to-end service includes strategy consulting, ad management, and application creation and configuration.
Results
Qtel’s Virgin Mobile Service experienced a 183% increase in average page views per unique user and a 57% increase in fan count simultaneously. This is a dramatic increase indicative of a contest, but what’s impressive is that daily comments also increased by 53%, which aligns well with the increase in fan count over the course of the campaign.
