How BlackBerry Supports Application Developers with Mobile Analytics powered by Webtrends

Overview

BlackBerry® application developers need data about their users. If they add features for people who can’t run them, create user experiences that don’t engage consumers or spend time and manpower supporting outdated versions of the OS, it costs money. RIM helps its developers avoid these problems and plan ahead with accurate, real-time mobile analytics from Webtrends using the BlackBerry Analytics Service.

Challenge

Great smartphone apps come from great app developers. In the hyper-competitive smartphone market, BlackBerry maker Research in Motion (RIM) knew it needed to keep developers happy so they would continue to make great software. It knew that giving them data about how BlackBerry users engage with their apps and what features they find most useful would result in better software, delighted customers and more money for app makers–and RIM.

BlackBerry has 75 million subscribers world-wide, and developers needed a lot of information about them: What features did BlackBerry owners actually like and use? How did they use the apps? How engaged were they? How many visits were there post-download? What platform/OS were they on?

Solution

After an exhaustive evaluation process, RIM chose Webtrends because its Analytics 10 platform stood heads and tails above all other potential mobile analytics offerings. The service is branded as BlackBerry Analytics Service. BlackBerry chose it based on a combination of accuracy, flexibility, power and ease-of-use. BlackBerry Analytics Service features include event reports, user demographics and technographics, key metrics and content reports. The software delivers solid information when needed, and developers don’t have to make their apps phone home. That’s good news for the privacy-minded.