PsPrint Saves Time, Improves Online Search Advertising Results with Webtrends
As our traffic increased, we didn’t have to focus on day-to-day search campaign management.
Dave Lessing
VP of Sales and Marketing, PsPrint
Overview
A premier online printing company, PsPrint has served nearly 500,000 small business marketers and graphic designers since 1990.
Challenge
PsPrint needed a more efficient method to drive traffic to its web site and gain more real-time insight into the performance of its online campaigns. The increasing complexity of managing its online marketing efforts was forcing the company to spend more time overseeing its advertising efforts and less time improving the customer experience.
Results
Webtrends Ad Director™ delivered:
- 50 percent reduction in staff hours dedicated to managing online search campaigns.
- End-to-end campaign management, with automated multivariate testing of keywords, match types, ad copy, landing pages and other options.
- Higher conversion and broader coverage of the online space.
- Immediate access to detailed information about campaigns.
