Webtrends Helps Designer Linens Outlet Uncover Greater Accuracy and Higher Profits
Webtrends offers us the flexibility to be responsive to fast-changing retail developments. We now can track marketing performance and adapt.Justin Robinson
Senior Manager, Designer Linens Outlet
Designer Linens Outlet sells more than two dozen categories of bedding, bath and home décor from popular designer brands at discounted prices on its web site. A longtime user of Webtrends Analytics, Designer Linens Outlet has expanded its use of Webtrends marketing optimization solutions.
Designer Linens Outlet needed to reduce overall marketing spend without hurting sales. This required increased efficiency and smarter use of resources throughout its marketing programs – starting with the paid-search marketing and ending with more effective remarketing to customers.
With Webtrends insight, The City of Calgary:
- Reduced online marketing spend by 30 percent while maintaining sales levels
- Increased paid search revenue by 30 percent
- Significantly reduced paid search administration
- Increased conversions following web site changes based on Webtrends Analytics by 3 percent
- Created a single, integrated point of contact for analytics and other metrics