Martin Doettling, CMO
As CMO, Martin is responsible for developing and driving Webtrends’ global go-to-market and marketing strategy. With more than 20 years of industry expertise, Martin has gained recognition for his product, marketing and go-to-market leadership in successful software companies, ranging from venture-funded start-ups to global technology leaders.
Most recently, Martin was a strategy executive with IBM’s Smarter Commerce initiative where he helped develop and launch IBM’s first market entry into the cloud applications space. Prior to IBM’s acquisition of Coremetrics in 2010, Martin was Coremetrics’ vice president of product marketing, leading global product and go-to-market strategy for the company’s portfolio of analytics and digital marketing solutions.
Previously, Martin served as chief marketing officer at CollabNet, the leader in enterprise cloud development solutions, fueling a rapid growth spurt over twelve consecutive quarters. Prior to CollabNet, Martin held executive product and marketing leadership roles at Kana, Vitria, Remedy, and Adobe Systems.
Martin also serves as a director and development chair of the German American International School in Menlo Park, CA, an independent non-profit school with an international curriculum that fosters global thinking.
Martin holds graduate degrees from The University of Michigan, Michigan State University, and Albert-Ludwigs Universität Freiburg, Germany.