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Our People

Our People

The Webtrends executive team brings decades of diverse experience and a history of success helping global brands, including Lloyds Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph and many more.

Combining extensive business expertise with technical acumen, they lead a team of talented employees to create innovative products and solutions for leading enterprises around the world.

Management Team

Joe Davis, CEO

As Chief Executive Officer of Webtrends, Joe Davis leads the company’s business strategy and worldwide operations. Bringing more than 25 years of technology experience, Joe is well established at spearheading growth and innovation in the digital marketing and web analytics space. He made a notable mark in the industry as Chief Executive Officer of Coremetrics where his vision built Coremetrics into a leader in cloud-based software for web, social and mobile marketing while growing revenues over 10x before the company was acquired by IBM in 2010.

Most recently, Joe was the Chief Executive Officer of Tocata, a technology company specializing in mobile ecommerce. Prior to his time at Coremetrics, Joe led worldwide development, strategy, marketing and customer support operations for the CRM business arm within PeopleSoft, and was president of the Nortel Networks eBusiness division.

Joe earned his MBA from Stanford’s Graduate School of Business and holds a B.S. and M.S. in Applied Mechanics from the University of California, San Diego.

Kristen Magnuson DeCozio, CFO

As Chief Financial Officer, Kristen leads and manages all financial, human resource and information technology functions for Webtrends operations globally. Her thirty years of broad based experience in finance and operations spans accounting, tax, mergers and acquisitions, business model restructuring, transition management, financial planning, legal, investor relations and information technology.

Prior to joining Webtrends, Kristen was both the Chief Financial Officer and Executive Vice President at the publicly traded company JDA Software Group, Inc. During her twelve year tenure, the company grew by 400 percent, from $92 million to $385 million in total revenue.

Kristen also held the position of Vice President of Financial Planning and Analysis for Michaels Stores, Inc., where she was the key player in completing four public offerings, five acquisitions and several bank financing transactions that raised nearly $1 billion in capital.

Kristen also currently serves as a director and the Audit Committee Chair of Convio, Inc., a publicly held SaaS company that provides online Constituent Relationship Management solutions for nonprofit organizations.

Bruce Kenny, EVP of Product

As Executive Vice President of Product, Bruce oversees all aspects of our product organization from strategy through engineering to SAAS operations.

With more than 20 years of working in all facets of the software industry, including sales, marketing, service and product development Bruce brings a customer & innovation first, business-centric approach to his role.

Prior to joining Webtrends, he led the engineering and hosted operations team at Infopia Inc., an e-commerce solution company. Bruce also served as Senior Vice President of Products for Pivotal Corp. and as General Manager and Vice President at Simba Technologies Inc., the pioneer in standards-based data connectivity.

Nick Sharp, VP and General Manager, EMEA

As Vice President and General Manager of EMEA, Nick is responsible for Webtrends EMEA and Australasia strategy and day-to-day operations, including sales and marketing as well as technical support, training, implementation and business consulting services. Prior to being named General Manager, Nick served as Webtrends Vice President of EMEA Sales and Marketing for several years. In this role, he led EMEA’s most experienced sales and marketing teams in the web analytics industry, developing deep industry expertise across key markets and building strategic relationships with many of the region’s leading clients.

Nick has 18 years experience in established and start-up technology organizations and was EMEA Sales Director at InfoLibria Inc., where he was responsible for defining, developing and executing sales strategies. Nick was also Group Sales Director at Tricom Communications and has held positions at Riversoft, Micom and CASE Communications. He has a BSc in Electronic and Electrical Engineering from Loughborough University, UK.

Abed Farhan, VP of Business Development and Partnerships

As Vice President of Business Development and Partnerships, Abed is responsible for all business development initiatives for Webtrends. He continues to successfully enhance Webtrends strategic partnerships by developing and executing partner strategies.

Abed came to Webtrends from Serena Software, where he led the company's partner strategy and expanded partnership agreements to fuel revenue growth for the mashup exchange for business platform. Prior to Serena, Abed was responsible for the execution of strategic partnership strategies and the forest and Sullivan award-winning Retail Broadband Alliance at Earthlink. He has also served as vice president at Global Telecom.

Abed's entrepreneurial mindset and cross-functional leadership roles in diverse international technology business sectors consistently results in mergers and acquisitionsand hyper-growth business. He actively contributes to startups and global initiatives.

Jeff Seacrist, VP of Product Strategy

As Vice President of Product Strategy, Jeff’s team is focused on strategic product management, including market analysis, product roadmap, competitive intelligence, partner solutions, and market differentiation. As part of the broader Product team, which also includes development and hosted operations, the Product Strategy team ensures that our product and platform strategies meet customer requirements and have a profitable position within the marketplace.

Currently on his second stint at Webtrends, Jeff is one of the early innovators and leaders in the web analytics industry. In 2000, he launched the first cloud business at Webtrends, and was also instrumental in shifting the web analytics industry from its early IT-oriented approach to the business-focused solution that it is today.

Jeff has also led new product development initiatives for Dex Online – spearheading early online advertising solutions for local businesses, and led marketing and product management at Aisle7, developing technology-based shopper marketing programs for retailers. Jeff holds an MBA from the University of Minnesota and a BA from Augsburg College.