Releases.
Webtrends Delivers Just-In-Time Insights with Heatmaps
04/26/2012 | Portland, ORWebtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today the availability of Webtrends Heatmaps. Designed to provide just-in-time insight into visitor interactions and site activity, Webtrends Heatmaps help interactive marketers optimize conversions and improve visitor experiences. Available as an add-on capability for currentWebtrends Analytics On
Webtrends Expands Facebook Preferred Marketing Developer Program Relationship
04/19/2012 | San Francisco, CAWebtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today that it has expanded its participation in Facebook’s highly selective Preferred Marketing Developer Program. Facebook has expanded the preferred designation for Webtrends beyond Apps to also include Pages and Insights. With this announcement, Webtrends expands its
ABC UK Selects Webtrends for Website Analytics
04/16/2012 | London, UKABC (Audit Bureau of Circulations), the industry body for media measurement, today announced that it has selected Webtrends Analytics to gain deeper understanding of the performance of its website and how visitors interact with its online content. Following a competitive tender process, ABC selected Webtrends, to enable its marketing department to analyse behaviour on its
Webtrends Honored for Customer Service Excellence for the Second Consecutive Year
04/05/2012 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that for the second consecutive year it has received the NorthFace ScoreBoard AwardSM from Omega Management Group Corp. The award recognizes Webtrends’ excellence in customer satisfaction in the areas of Service and Education and Training. Since 2000, the award has
Webtrends Expands Operations to Hong Kong
04/03/2012 | Hong KongWebtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today that it has expanded its presence in the APAC region through its current partnership with established digital marketing consultancy Inetasia. As a result of the landmark agreement, Inetasia becomes a preferred partner and distributor of Webtrends
Major European brands turn to Webtrends to Optimize online performance
03/28/2012 | London, UKMany of Europe’s biggest and most sophisticated brands have deployed Webtrends Optimize to improve online performance, Webtrends announced today. Over the past 12 months, Webtrends, the global leader in web, mobile, social analytics and optimisation, has seen growth of more than 150% in its Optimize business in EMEA. Among those to have implemented Webtrends Optimize,
AlwaysOn Selects Webtrends as an OnDemand Top 100 Winner
03/19/2012 | Portland, ORWebtrends, Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners. Inclusion in the OnDemand 100 signifies leadership amongst peers, as well as game-changing approaches and technologies that are likely to disrupt existing markets and
Webtrends Now Offers Turnkey Web Analytics Integration via Tealium Tag Management
03/05/2012 | Portland, ORWebtrends, Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it will begin offering turnkey web analytics integration through a new partnership with Tealium, the leader in enterprise tag management. Through the partnership, announced in conjunction with eMetrics San Francisco, Webtrends will be able to deploy its leading
Hope Frank Appointed to North America Advisory Board of the Chief Marketing Officer (CMO) Council
02/29/2012 | Palo Alto, CAThe CMO Council, a global network of over 6,000 senior marketing executives controlling an estimated $330 billion in annual marketing spend, has selected Hope Frank, chief marketing officer for digital marketing and optimization leader Webtrends, to join its North American Advisory Board. With more than 20 years of experience in all facets of marketing including
Webtrends Selected by AlwaysOn as an OnMedia Top 100 Winner
02/07/2012 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
Webtrends to Invest $7 Million in 2012, Enjoys Astounding Growth of 418 Percent
02/03/2012 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that it is taking aggressive steps to foster IP growth and innovation by adding dozens of talented engineers to the company roster. Over the course of 2012, Webtrends will put $7 million dollars toward the hiring of more than 50
Webtrends Promotes Suk Kim to General Counsel
01/16/2012 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced the promotion of Suk Kim to general counsel for the company. Kim brings thirteen years of experience as a law firm attorney and in-house counsel structuring and negotiating technology-related commercial transactions, advising on protection and monetization of intellectual property assets,
Webtrends Recognized as One of Oregon’s Most Admired Technology Companies by Portland Business Journal
12/09/2011 | Portland, ORWebtrends was recognized as one of Oregon’s “Most Admired Companies” last night at the event sponsored by the Portland Business Journal. The honored companies, including ten companies within the technology industry, were announced to a packed ballroom at the Hilton Hotel. Webtrends has had a record-breaking calendar year in 2011. The company strengthened its core
Webtrends Showcases “Your Digital Universe” and Enhanced Global Capabilities at Engage 2011 in London
12/07/2011 | London, UKWebtrends, the global leader in unified mobile, social and web analytics and engagement, concluded its sold-out two-day Engage 2011 conference, attended by more than 650 digital marketing executives, which explored emerging trends in digital marketing, analytics and data visualization. The conference featured presentations by top digital marketing and technology thought leaders including Forrester Research analyst
Webtrends Previews TNS Digital Life Study Insights at Engage 2011
12/06/2011 | London, UKWebtrends, the global leader in unified mobile, social and web analytics and engagement, previewed exclusive research from the TNS Digital Life study at the Engage 2011 digital marketing conference. The sold out conference was attended by more than 650 digital marketing executives. The theme of Webtrends’ Engage 2011 Conference, “Your Digital Universe”, aligned with the
Webtrends CEO Alex Yoder Wins Bronze Recognition in Best in Biz Awards 2011 For Technology Executive of the Year
11/30/2011 | Portland, ORWebtrends CEO Alex Yoder has been named the Bronze winner in the Technology Executive of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts. For Webtrends, the global leader in mobile, social and web analytics, 2011 was a record-breaking year.
Webtrends Records Double-Digit Revenue Growth in 1Q12
11/22/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, shared results today that highlight the company’s strong growth across key products and services year-over-year, 1Q11 to 1Q12 (July to September), including its Saas, social and mobile offerings. Overall, the company experienced an impressive double-digit growth in total revenue YOY, including 21
Webtrends Chosen As Analytics Provider for Trilibis Mobile
10/24/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, has been chosen by Trilibis Mobile to be the company’s mobile analytics provider of choice. Webtrends’ analytics solutions will be used specifically to help Trilibis measure activity on its clients’ mobile websites and applications. The insights derived from measuring consumers’ engagement on
Webtrends CMO Hope Frank Recognized as Digital Visionary with VIVmagnificent Woman Award
10/18/2011 | San FranciscoHope Frank, chief marketing officer of Webtrends, has been named a recipient of the VIVmagnificent Woman Award, which is designed to recognize well deserving and inspirational women from around the world. Consumers are asked to nominate inspiring women from all walks of life who are leading companies, changing their communities and making their mark on
Webtrends CEO Alex Yoder Named Winner of the 2011 Innovator Award for Social Media
10/12/2011 | Portland, ORAlex Yoder, chief executive officer of Webtrends, has been named the winner of the 2011 Innovator Award in the Social Media category at the 53rd Annual David Packard Medal of Achievement and Innovator Awards, which honors individuals for their contributions to the technology industry. Since 1959, TechAmerica has awarded the David Packard Medal of Achievement,
Webtrends Named a Web Analytics “Leader” By Independent Research Firm
10/07/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, was cited as a “Leader”, the highest designation recognizing products and strategy, in the web analytics industry in the October 2011 The Forrester Wave™: Web Analytics, Q4 2011 report by Forrester Research, Inc. The research report, which evaluated major competitors in the
Webtrends Releases First-of-Its-Kind Facebook Scoring System to Evaluate Performance of Posts
10/03/2011 | San Francisco, CAWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced Webtrends Hoverstats, a powerful new tool for Facebook marketers that will allow a brand to evaluate the effectiveness of its posts – the main touchpoint with fans and friends of fans on Facebook. Webtrends Hoverstats is a new free tool
Webtrends Honored with “Best Unified Analytics Solution” Award at 2011 IMA Awards
09/23/2011 | Las Vegas, NVWebtrends, the global leader in unified mobile, social and web analytics and engagement, last night received the award for the Best Unified Analytics Solution from the Internet Marketing Association (IMA) at the 2011 IMA Awards in Las Vegas. The IMA Awards recognize organizations that showcase outstanding expertise and effectiveness in creating and/or utilizing a wide
Webtrends Releases Commissioned Research on The Implications of The Splinternet and the Future of Digital Analytics
09/22/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced the results of a new commissioned study conducted by Forrester Consulting on behalf of Webtrends examining the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels is having on marketers and digital marketing
Webtrends Named Preferred Analytics Solution for Microsoft SharePoint 2010
07/11/2011 | Los Angeles, CAWebtrends, a leader in unified mobile, social and Web analytics and engagement, today announced an alliance with Microsoft Corp. (NasdaqGS: MSFT), naming Webtrends a preferred analytics solution for Microsoft SharePoint 2010. Webtrends will work with Microsoft to optimize interoperability and performance, and will also engage in joint sales and marketing activities to drive Webtrends and
Webtrends Acquires Reinvigorate – Combines Big Data Scalability with Real-Time Analytics
08/08/2011 | San Francisco, CAWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced it has acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time and deep historical analytics for mobile, social and web channels, and the only
Webtrends Announces Availability of New, Price-Shattering Social Suite
07/27/2011 | San Francisco, CAWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced a new and dramatically enhanced version of its social offering, now named Webtrends Social. Webtrends Social stands to change the rules of Facebook marketing, with disruptive pricing, a free model and unmatched measurement. Formerly Webtrends Apps, Webtrends Social expands beyond
Webtrends Honored for Customer Service Excellence
07/26/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that it has received the NorthFace ScoreBoard AwardSM from Omega Management Group Corp. The award recognizes Webtrends’ excellence in customer satisfaction in the areas of Service and Education and Training. Since 2000, the award has been presented annually to companies
Webtrends Selected by AlwaysOn as an AlwaysOn Global 250 Winner
07/19/2011 | San Francisco, CAWebtrends, the global leader in unified mobile, social and web analytics and engagement, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched
Kristen Magnuson Joins Webtrends Executive Team as Chief Financial Officer
07/19/2011 | Portland, ORWebtrends,the global leader in unified mobile, social and web analytics and engagement, announces today that Kristen Magnuson has joined the company’s executive team as chief financial officer (CFO). Magnuson brings thirty-plus years of experience and a proven track record of success in high-growth situations to Webtrends. As CFO, Magnuson will lead and manage all financial
Webtrends Extends Executive Team to Include Technology Industry Veteran Jeff Clayton
07/18/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and web analytics and engagement, announced today that technology industry veteran Jeff Clayton will join the executive team as vice president of sales for North America. With over three decades of experience, Clayton joins the executive team to drive strategic leadership for Webtrends in FY12 and beyond,
Webtrends Posts Highest Bookings Numbers in Company History for FY11
07/14/2011 | Portland, ORWebtrends, the leader in unified mobile, social and Web analytics and engagement, today announced it has achieved a record bookings year for FY11, with the fourth quarter showing the highest year-over-year growth for any quarter in the company’s history. Webtrends total bookings for FY11 increased 14 percent over FY10. Total bookings for 4Q11 grew 27
Webtrends helps ASOS keep track of international growth
07/11/2011 | LondonASOS , the runaway success story of the UK e-commerce sector, has taken its coveted online wardrobe to foreign shores in the past year launching country-specific websites in the US , France and Germany . Localised websites have contributed to a 142% growth in international sales, and ASOS credits Webtrends for providing them with vital
Webtrends and DTE Energy Team Up To Name Baby Eagles Via Facebook
06/30/2011 | Portland, ORWebtrends, the leader in unified mobile, social and Web analytics and engagement, announced today that it has teamed with DTE Energy and their main subsidiary, Detroit Edison, to develop a Facebook app where visitors can vote to name four eaglets hatched earlier this year on DTE Energy property. To vote on what the eaglets’ names should
Multi-Channel Retailers Keep Consumers Spending
06/30/2011 | LondonWebtrends continues its domination of the high street as Urban Outfitters, French Connection and Play.com chose Webtrends Optimize, Analytics and Visitor Data Mart (VDM) to manage their social, mobile and web presence, and measure the performance of their online marketing campaigns. Retail is one of the most dynamic industries at the moment, continuing to innovate
Webtrends Drives Digital Marketing Success for Retail Industry Customers
06/29/2011 | Portland, ORWebtrends, the global leader in mobile and social analytics, today announced that it has added several customers in the retail space that are using the company’s solutions to drive enhanced digital marketing performance. Webtrends provides tools that enable marketers to get the most out of their digital marketing efforts including powerful mobile, social and site
Andre Boisvert Joins Webtrends Board of Directors
06/22/2011 | Portland, ORWebtrends, the leader in unified mobile, social and Web analytics and engagement, announced today that Andre M. Boisvert has joined its board of directors. Boisvert rounds out an impressive array of skills within the Webtrends board, which includes corporate finance, leadership and operations, as well as extensive experience within the hardware, software and services sectors.
Webtrends CEO Alex Yoder Wins “Executive of the Year” Stevie Award in Computer Software at 9th Annual American Business Awards
06/21/2011 | New YorkWebtrends CEO Alex Yoder won a Stevie Award for Executive of the Year in Computer Software at the 2011 American Business Awards last night. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio
Incisive Media’s Publications Optimized for Online Visitors
06/21/2011 | LondonIncisive Media in the UK has selected Webtrends Optimize and Analytics to improve the visitor experience across its online titles including Computing, V3 and CRN, and more effectively monetize its online content. Over the past year, generating revenue from online content has been pushed to the forefront of publishers’ minds as the profit margins from
Webtrends Analytics 10 Named Winner in Internet Services and E-Commerce Category for TechAmerica Foundation American Technology Awards
06/16/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and Web analytics, has been named the winner in the Internet Services and E-Commerce category for the American Technology Awards, which bestows the only “Best Of” awards that recognize all technology products and services for the technology industry. The award was attributed to Analytics 10, the newest version of
World’s Biggest Brands Rely on Webtrends
06/10/2011 | LondonGo anywhere in the world and it’s likely that people would be familiar with the brands Coca Cola, McDonald’s, Microsoft, Vodafone and China Mobile. In fact they make up 50% of the top ten brands globally. It is no coincidence that all five use Webtrends to measure and improve their online, mobile and social presence.
iLoop Mobile Chooses Webtrends as Mobile Analytics Partner
06/09/2011 | Portland, ORWebtrends, the global leader in unified mobile, social and Web analytics, and iLoop Mobile, the leading provider in mobile marketing technology and services, today announced a partnership to integrate Webtrends into iLoop Mobile’s mobile marketing platform and apps offering. Under the agreement, iLoop Mobile will integrate Webtrends’ recently announced Analytics 10 (A10) unified analytics solution,
Webtrends Achieves Record Sales and Bookings through Refined Strategic Direction in FY11
05/25/2011 | Portland, ORWebtrends, the company pioneering unified mobile, social and Web analytics and engagement, announced today that it has achieved its highest sales to date for FY2011 (1Q through 3Q), setting the company up for a record sales year. Through a laser-focused vision to provide the most complete and compelling products and services offering, international expansion, and
Big Brands Optimize Websites for Digital Savvy Consumers
05/20/2011 | LondonSome of the UK’s savviest web brands including: Moneysupermarket, Laterooms.com, Flybe, Allsaints, Urban-Outfitters, The Digital Property Group and Phones4U have adopted Webtrends Optimize to improve the performance of their websites and internet marketing campaigns. Following a brand-scramble to jump on the social media wagon, launching Facebook pages and building Twitter followings, websites have been less
Webtrends launches Analytics 10 to improve digital measurement
05/04/2011 | LondonWebtrends, the global leader in mobile and social analytics, has today launched the newest version of its core analytics product, Analytics 10. Featuring a highly intuitive user interface and enhanced capabilities for data insight across digital channels, the innovative new platform represents a leap forward for digital measurement. Analytics 10, a platform for digital analytics,
Webtrends Announces Availability of Analytics 10
05/02/2011 | Portland, ORWebtrends, the global leader in mobile and social analytics, today announced that the newest version of its core Analytics product, Analytics 10, is available. Featuring a highly intuitive user interface and enhanced capabilities for data insight across digital channels, the innovative new platform represents a leap forward for digital measurement. “Analytics 10 goes much further
Webtrends Augments Agency Program With New Web Property Aimed at Educating and Empowering Digital Marketers
04/25/2011 | Portland, ORWebtrends, the global leader in mobile and social analytics, today announced the launch of an innovative online community – www.webtrendsagency.com- where digital marketers can go to learn about best practices within their industry, access resources to improve the design and performance of online campaigns and gather to connect, network and discuss any topic of interest
Veteran Mobile Industry Executive Michael Ricci Joins Webtrends
04/18/2011 | San Francisco, CAWebtrends today announced that Michael Ricci has joined the company as Vice President of Mobile. Ricci’s more than twenty years of experience as a senior marketing and business development executive make him an ideal fit to oversee Webtrends’ growing mobile marketing products and services business spanning apps, optimization and analytics. Advertisers will spend between $1-2
Webtrends Enhances Facebook Advertising Capabilities
03/22/2011 | San Francisco, CAWebtrends, the global leader in mobile and social analytics, today announced the release of new, industry-first enhancements to its Webtrends Apps offering. The new capabilities will significantly improve campaign tracking and provide easier campaign optimization through the added ability to create conversion funnels for Facebook campaigns. Webtrends Apps users now have the ability to easily
MOFILM and Webtrends Make Everyone a Filmmaker at SXSW
03/11/2011 | Austin, TXSXSW attendees have the chance to win a trip to the 2011 Tribeca Film Festival by submitting short videos on what they think are the coolest, wackiest, most beguiling, neatest, funniest things about the SXSW film, music or interactive festivals. In today’s era of micro media, everyone is their own personal mini-media empire, with distribution
Webtrends Announces Analytics 10 – the Next Generation of Digital Analytics at Engage Conference
03/02/2011 | San Francisco, CAWebtrends, the global leader in mobile and social analytics, today announced their plans for the future of their digital analytics product at their annual Engage customer conference held in San Francisco, CA on March 1st and 2nd. With the ascendancy of mobile and social marketing, the way in which companies connect with their customers has
Webtrends Extends App Analytics Offering to Windows Phone 7 Platform
03/01/2010 | San Francisco, CAENGAGE 2011 - Webtrends, the leader in mobile, social and Web analytics, today at its ENGAGE 2011digital marketing conference announced the availability of its mobile application (app) analytics offering on the Windows Phone 7 (WP7) operating system (OS). The Windows marketplace is adding apps to its inventory at the fastest pace of any platform: January
Webtrends works with Telegraph Media Group to deliver insights for its iPad app
02/15/2011 | Mobile World Congress, BarcelonaWeb, social and mobile analytics market leader Webtrends has been working with Telegraph Media Group (The Telegraph) to support the development of its iPad application, which features the best content from The Daily Telegraph and The Sunday Telegraph versions of the newspaper for free. As Internet users leave their desktops behind and take to the
Zinio Chooses Webtrends Mobile Analytics for its Apps Across Devices
02/14/2011 | Mobile World Congress, BarcelonaWebtrends, the global leader in mobile and social analytics, announced today at Mobile World Congress 2011 that Zinio has chosen Webtrends Mobile Analyticsto measure their mobile app activities across Zinio’s multi-device UNITY™ platform. Consumers are increasingly leveraging mobile devices to obtain news and content[1], and 74 percent of the publishers are now fully engaged in
Digital Marketing Innovation To Steal the Show at Webtrends Engage 2011
01/26/2011 | Portland, ORWebtrends, the global leader in mobile and social analytics, today revealed an exciting and provocative speaker line-up for its annual Engage customer conference. Webtrends Engage 2011 takes place in San Francisco at the Hilton Union Square from February 28th – March 3rdand will bring together a number of industry luminaries and some of the biggest
Geodelic Adopts Webtrends Mobile Analytics to Map How Customers Use Location-Based Mobile Applications
01/11/2011 | Portland, ORLocation-based applications have led the way in mobile application development. Although popular, they can also be limiting, depending on how the provider tracks customer engagement beyond the download. To address this challenge, Geodelic® – creator of the interactive and dynamic GeoGuides – turned to Webtrends™ Mobile Analytics™ to help ensure their customers receive contextually relevant
PR Contacts
- Hope Frank
- CMO, Webtrends
- TW: @hopefrank
- Contact Hope
- Casey Ibbetson
- SAE, Zeno Group
- M: 310-507-5320
- TW: @cibbetson
- Contact Casey
- Chad Giron
- Senior Director Media, Webtrends
- M: 571-216-4894
- TW: @chadgiron
- Contact Chad
Executive Experts
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Alex Yoder, CEO
Expert in enterprise marketing technology, digital marketing measurement + optimization, B2B sales + marketing -
Hope Frank, CMO
Expert in the modern marketing ecosystem and analytics' marketing value for enterprises. -
Bruce Kenny, EVP, Technology and Hosted Operations
Expert in the engineering and implementation of digital analytics solutions across enterprises. -
Dave Canelis, Vice President, Global Services
Expert in delivering comprehensive digital marketing solutions combining expert services with leading edge technology -
Justin Kistner, Director of Social Products
Expert in Facebook marketing and social media brand management, campaign strategy and engagement tactics.
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