WebTrends for Marketing Professionals

	Duration:	2 days, 9:00am - 4:30pm
		Register Today

Course Description
Web metrics provides you with an enormous amount of data, which can quickly create confusion rather than actionable intelligence. However, when you can make sense of this data, web metrics becomes web analytics. This class will prepare you to make sense of the information WebTrends provides to turn your metrics into analytic tools for success.

In this class, we will introduce you to the core features, terminology and key reports specific to WebTrends Analytics. You will also learn how you can use WebTrends to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. The insight you gain can justify online investments and set budgets for future programs.

Learning Outcomes
As a result of attending this course, you will be able to:

• Understand the basics of how WebTrends works and what WebTrends is designed to do
• Recognize and be able to explain WebTrends-specific terminology
• Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
• Work with your organization to determine key performance indicators (KPIs) that can be directly tracked in WebTrends reports
• Work with your WebTrends administrator to set up any reports that require configuration
• Recognize which reports can be used to measure acquisition, engagement, conversion and retention efforts for your site
• Understand how to implement campaign tracking in WebTrends and know how to measure ROI for online and offline campaign efforts
• Measure and improve user engagement on your site
• Understand how scenario analysis reports can be used to measure conversion and make actionable decisions based on these reports
• Understand WebTrends terminology and work with your web administrators, WebTrends administrators and other WebTrends users on best practices in using WebTrends Analytics

Course Syllabus
See our course syllabus for full course details and a list of topics covered.

Products Covered
WebTrends Analytics 8.5 OnDemand and Software

Who Should Attend?
Professionals interested in learning how to use WebTrends to drive decisions: business and marketing managers, business analysts, web analysts, and anyone else who will need to use WebTrends to understand and improve their organization’s online presence.

Prerequisite
None

Cost

• North America: $1200 per public seat.
  
• Worldwide: Please contact your account manager.
  
• On-site: See "On-Site Option" below for information about classes at your company location.

Registration

Date	Location	Information	Status	Register
Oct 02 - Oct 03, 2008	London, UK	Facility Info	Space Available	Register
Oct 07 - Oct 08, 2008	Washington DC	Facility Info	Class Full	Wait List
Oct 28 - Oct 29, 2008	Ottawa, ON	Facility Info	Space Available	Register
Nov 04 - Nov 05, 2008	London, UK	Facility Info	Space Available	Register
Nov 05 - Nov 06, 2008	Portland, OR	Facility Info	Space Available	Register
Nov 06 - Nov 07, 2008	London, UK	Facility Info	Space Available	Register
Nov 11 - Nov 12, 2008	New York, NY	Facility Info	Space Available	Register
Nov 17 - Nov 18, 2008	Frankfurt, DE	Facility Info	Space Available	Register
Nov 20 - Nov 21, 2008	Uppsala, SE	Facility Info	Space Available	Register
Dec 04 - Dec 05, 2008	London, UK	Facility Info	Space Available	Register
Dec 09 - Dec 10, 2008	Orlando, FL	Facility Info	Space Available	Register

For more information about this course, please contact us:
North America: training@webtrends.com or 1-877-932-8736 "Option 4, Option 1."

On-Site Option
WebTrends provides the flexibility of conducting training either at our training centers or at your site. To find out more about this option, download our onsite training options and costs, contact us at training@webtrends.com or 1-877-932-8736 "Option 4, Option 1."