Understanding WebTrends Reports

WebTrends is a leading provider of web analytics and consumer-centric marketing intelligence solutions.

Customer Center

Worldwide

Consulting Services

Training Courses


	Duration:	1 day, 4 to 8 hours depending on your implementation
	Class Size:	15 per session
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Course Description

This workshop is designed to help you maximize the value of WebTrends by teaching your end users how to effectively interpret the information in the WebTrends reports you use. An experienced WebTrends consultant will review your report data with your technical and business users to teach you what the statistics mean and why they are important to you.

Depending on the WebTrends package you have purchased, you may have a smaller or larger set of reports to cover in class. WebTrends offers three variations of this course: Standard (4 hours), Marketing (6 hours), and Commerce (8 hours). Note, this course covers built-in WebTrends reports and does not cover any custom reports you may have designed. Additional consulting hours will be required to cover custom reports that you desire to have reviewed in the class.

Learning Outcomes
As a result of attending this course, you will be able to:

Recognize and explain WebTrends-specific terminology
Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
Locate and interpret key built-in WebTrends reports
Understand how various reports can be used to measure acquisition, engagement, conversion and retention efforts
Better understand and utilize the value of such reports as content group, path analysis, parameter analysis and scenario analysis
Understand WebTrends terminology and work with your web administrators, WebTrends administrators and other WebTrends users on best practices in using WebTrends Analytics

Course Syllabus
See our course syllabus for full course details and a list of topics covered.

Products Covered
WebTrends Analytics 8.5 OnDemand and Software

Who Should Attend?

Professionals interested in learning how to improve their use of WebTrends reports to drive decisions: Business analysts, marketing managers, site designers and end users of WebTrends reports.

Prerequisite

None

Availability
This course is only available as an on-site private class. Please note that WebTrends requires a minimum of two days for on-site engagements. Therefore, this course must be scheduled in conjunction with another course or consulting days.

Cost