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Overview

Use Web 2.0 technologies to improve your online visitor experience and reach your customers in new ways—and increase conversion.

Learn what you need to know about multimedia Web 2.0 technologies in Part 2:
  • Key Performance Indicators (KPIs) for measuring and optimizing for online success
  • Tips for getting the most out of steaming media, mobile media and podcasts to provide engaging user experiences
  • How to drive customer engagement and build brand loyalty by leveraging best practices for measuring and optimizing broadcast media

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close.

View additional resources by related topics:
Marketing Campaigns, Web Analytics 101, Conversion
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