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Overview

Web 2.0 technologies can be flashy and exciting, but simply adopting them on your web site doesn't guarantee a more effective user experience.

Learn what you need to know about interactive Web 2.0 technologies in Part 1:
  • Key Performance Indicators (KPIs) for measuring and optimizing for online success
  • Tips you need to provide a better user experience via Rich Internet Applications (RIA)
  • How to extend the reach of your web content through syndication technologies such as Really Simple Syndication (RSS)

Interested in learning more about leveraging the power of Web 2.0? Check out Measuring Web 2.0 Technologies, Part 2: Broadcast Media Up Close.

View additional resources by related topics:
Marketing Campaigns, Web Analytics 101, Conversion
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