There's no doubt that today's online travel industry is competitive. According to TIA, approximately 101 million travelers are already on the internet and a majority of them are looking at a variety of online resources when researching, planning and booking trips. So how can your organization survive in this competitive landscape? How can you build relationships with your customers to build loyalty and improve your business? Watch the Take 10 for Travel presented by Karen Gragg to find answers to these questions and more.
Karen Gragg, Product Marketing Manager at WebTrends, has worked with a number of WebTrends customers to help them optimize and improve their campaign management and reporting. With over five years experience in web analytics, both within sales and marketing, Karen brings her valuable insight into the customer perspective to the Product Marketing team. She is responsible for developing resources to help customers in their evaluation of WebTrends throughout the sales process and manages travel vertical programs that help WebTrends customers optimize business performance in online travel and hospitality. Prior to joining WebTrends, she worked in enterprise sales at salesforce.com and Oracle. Karen is a graduate of the University of Southern California with Bachelor of Science degree in Business Administration.
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