WebTrends Visitor Intelligence for Commerce: A New Way to Look at Analytics for Commerce

WebTrends Visitor Intelligence for Commerce allows you to act on deep insight into the person behind the visitor to drive micro-targeted marketing and online experiences that increase sales. With powerful merchandising reporting, visitor-based measurement, and rich retail-focused segmentation, you can get to the information you need without having to go to multiple systems.

• Maximize product promotion and placement by using data showing demonstrated interest in products or categories to dynamically populate email, print ads, SMS messages, and online merchandising engines
• Get more out of your merchandising portfolio by optimizing product placement and on site promotions that are based the multi-visit browsing and buying behaviors of the people behind your web site visits. Incorporate offline customer insight to develop even richer offers and promotions.
• Drive more effective customer targeting strategies with data that is based directly on the actions a visitor takes on your site over time.
• Build a rich cross-channel profile of each visitor by tying critical online behavior with offline customer data. Incorporate critical online insight into offline corporate dashboards and enterprise systems, such as CRM or a customer data warehouse.
• Identify visitor segments with the most potential value and immediate take action. Test and measure performance of your promotions and merchandising strategy across different visitor segments. Leverage multi-dimensional analysis to create targeted lists of visitors that demonstrate common behaviors, preferences and interests.
• Improve workflow across your organization with interactive dashboards and on-the-fly reports that allow you to shorten decision cycles and build collective intelligence about the performance of your online business.

Technology Platform: WebTrends Marketing Warehouse
WebTrends Marketing Warehouse is the enterprise-class technology platform that powers the data in WebTrends Score and WebTrends Visitor Intelligence. It is a highly efficient design centered on the visitor profile that provides you immediate, ad hoc access to the deepest level of insight—even when incorporating external visitor and event data.

• Learn more about WebTrends Marketing Warehouse