Make the Call: Use Visitor Insight to Optimize Online Experiences and Target Marketing

You have a diverse set of objectives, from generating leads and providing product information to supporting partners and customers and selling products and services. How do you build an online experience that effectively moves customers through the sales cycle and delivers world-class customer service?

Influential technology companies such as Microsoft have used WebTrends Marketing Lab 2 to get a real-time view into both online visitor activity and offline customer information.

"The ability to directly tie marketing campaign spending to lead conversions allows organizations to measure the return on marketing investments in a very precise manner," said Brad Wilson, General Manager, Microsoft CRM. "This combination is something that every organization needs in place today."

• Read the Microsoft press release

WebTrends Marketing Lab 2 gives you the insight to:

• Build customer loyalty through relevant technology and telecom content and stronger customer relationships.
• Create targeted communications and personalized online experiences based on an understanding of the visitor behind the visit. Use insight into customer engagement and intent to serve up customized messages based on the types of products and services that a segment of individuals is looking for.
• Increase conversion of critical lead-generation activities such as registering visitors, finding a local reseller or responding to a special offer.
• Reduce marketing costs by identifying which channels and partners are most effective at driving the valuable leads and sales.
• Optimize your site experience by determining which content, from rich-media to personalized portals is leading to longer visits and increased customer lifetime value.
• Reduce customer support costs by determining which self-service content and resources are most effective at addressing customers' questions.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of technology and telecom organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what you can do with ML2